Funko

Funko

ID | 30617

Summary

The official home of Funko Loungefly in Europe. Unearth a Treasure Trove Of Exclusives Favourites To Add To Your Collection. Your One Stop Shop For All Things Funko - POP!, Loungefly, Paka Paka More.

Payments

Attribution Period (Cookie Length)

30 Days

Links

Twitter Facebook Website

GENERAL GUIDELINES

 

Programme Restrictions

 

Unless explicitly authorised otherwise by Funko, the following Programme restrictions apply:

 

•            Affiliates are not permitted to purchase, own or bid on any domain names with the word ‘Funko’, ‘Loungefly’, ’POP!’, ‘Vinyl Soda’, ‘Vinyl Gold’, ‘POPSIES’  or misspellings of the aforementioned names in the URL. For example, www.Funnko.

•            Affiliates must not include ‘Funko’, ‘Loungefly’, ’POP!’, ‘Vinyl Soda’, ‘Vinyl Gold’, ‘POPSIES’  Brand Terms, or misspelt variations of the same, in the sub-domain of their website’s URL. For example, http://funko.affiliate.com.

•            Affiliates may use correctly spelt ‘Funko’ and ‘Loungefly’ Brand Terms after the domain of their website’s URL. For example, http://www.affiliate.com/Funko.

•            Affiliates are not allowed to register the brand ‘Funko’, ‘Loungefly’, ’POP!’, ‘Vinyl Soda’, ‘Vinyl Gold’, ‘POPSIES’ or any variations of them on any social media platform. This includes and does not limit to brand + generic word or sentence as well generic word or sentence + brand. Any attempt to register such social media accounts will be a direct breach of the Awin terms and conditions, in particular section 7. Intellectual Property Rights of the Awin code of conduct.

•            Affiliates must not post on any official ‘Funko’ or ‘Loungefly’ social media platform in order to attempt to drive visitors to their webpage. ‘Funko’ and ‘Loungefly’ social media platforms include Facebook, Twitter, Instagram, TikTok and the Funko Community/Forum.

•             Direct linking to Funko website from paid social media is prohibited.

 

Any affiliates who do not abide by these rules risk having their commissions set to zero and possible suspension.

 

Discount codes Policy

 

We encourage affiliates to contact us for exclusive voucher/discount codes and additional incentives.

 

Affiliates may only promote codes that are provided through the affiliate programme (either through our account or directly from the Affiliate Manager).

 

We reserve the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.

 

Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe the IAB voucher code best practice guidelines.

 

Affiliate PPC Guidelines

 

Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).

 

PPC bidding restrictions also apply on Google Shopping/CSS (Comparison Shopping Service). We request the brand keywords stated below to be excluded from all CSS activity. 

 

Keywords

 

Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).

 

Restrictions include, but are not limited to the following:

 

  • Funko
  • Loungefly
  • Funko.uk | Loungefly.uk
  • Vinyl Gold/Soda
  • POPsies

 

Landing Pages

 

Affiliates are not permitted to perform direct linking PPC activity to any of the Funko/Loungefly sites; this includes use of any of the site brands within page or search engine display URLs.

 

Affiliates are prohibited from passing products directly to the shopping basket on our site(s). The action of placing the product in the cart must be instigated by the consumer and take place on our domain.

 

Site Specific Guidelines

 

In addition to the General Guidelines outlined previously, when working with funkoeurope.com, affiliates must add the following terms as negative broad match to all PPC activity on any platform:

 

{Funko + .co.uk.com & .us variations}

 

Unless prior written consent is granted by Funko, affiliates are not permitted to bid, or appear, on hybrid brand searches.

 

I.E

 

{“Funko/Loungefly + (product)”, “Funko/Loungefly + voucher”, “Funko/Loungefly + discount”, “Funko/Loungefly + offers”}

 

 

Any affiliates found contravening any of the above conditions will be contacted by Funko & Affiliate Teams and anyone in breach of these conditions may have their commissions declined and face suspension from the programme. 

 

In cases of persistent rule breaking, Funko reserves the right to decline commissions accrued from the activity.

 

De-duplication Policy

 

All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include:

 

  • PPC Brand
  • PPC Generic
  • Email Advertising
  • Direct Partnerships
  • Price Comparison
  • Display & retargeting advertising
  • Other Affiliate Networks
  •  

Social Content Creators

 

All affiliate content on social media must be ASA compliant, read the ASA Guide here. If you wish to use affiliate links within your Instagram Stories and other social channels, use #ad as a valid identifier to be ASA compliant.

 

Awin has a one-page website - Paid for Advertising - which explains how free content can have a commercial relationship attached to it. This can be linked to by any affiliate in order to make your readers aware of how affiliate links work. If you have any questions on this please speak to your account contact. More information here: https://www.awin.com/gb/news-and-events/industry-news/affiliate-links-on-instagram-stories.

 

 Cookieless Vouchercode Tracking

 

Advertiser uses cookie-less voucher tracking for some of our influencer partners. This means that the transaction is always attributed to the publisher who is given the exclusive voucher. When the voucher is used, transactions will be tracked regardless of whether a click has happened or not. Please speak to your account contact for more information.

 

Validation Policy

Advertiser validates in-line with their returns policy which is 28 days with a look back window 31 days.

 

Any queries may be addressed to the network or the specific programme contact.

 

CSS 

 

Only standard shopping activity to be used by CSS partners with brand terms negatively matched in adherence to program terms. Performance Max activity should not be set up and could result in 0 commission and suspension from the programme if this activity is found in place. 

 

Any queries may be addressed to the network or the specific programme contact.

 

Disclosures and Leaks: 

At Funko’s sole discretion, Affiliates who are found to have publicly disclosed product information prematurely and without authorization, or who are found to have amplified or shared third party disclosure of such information, including images of products, are subject to immediate removal from the program and reversal of commissions, and in addition such Affiliates may be subject to legal remedies available to Funko. Funko reserves all rights and remedies.