Lingokids Brand guidleines
• We should keep talking about Playlearning™ as our method:
Playlearning™ is our unique method. A method based on PLAY. Kids have fun while playing and that’s when the learning starts! Kids not only learn, they actively do Playlearning™ through interactive songs and games.
• Let’s keep on highlighting the features, curriculum and benefits of the app
• Let’s talk about how Lingokids creates a safe environment for kids that parents can trust, and how kids can play in an autonomous way
• Let’s keep highlighting NEW content
• Let’s avoid concentrating on the “Amazing kids” concept. And if we do, let’s just imply that kids are amazing per se, not as a result of using the app, because that would be overpromising.
• Me-time: instead of talking about pure me-time, show ourselves as a key partner who helps parents as we are a safety app that a kid can play by themselves. Let’s always put the focus on the parents not using the app to have me-time, but the other way around; parents finding this “me-time” as a result of having chosen the Playlearning™ app. So, they feel that they put their kids first!! and it is not an egoistic thing.
• We should not highlight the stress and negativity that comes with raising young kids. Avoid showing negative situations and caos. Alternatively, highlight how the app can be a useful, effective, and an engaging tool when raising young learners.
• Let’s not put pressure on parents, let’s keep being empathetic
Ex. NO: can your child do this?
YES: time to learn!
