GENERAL REFERENCE TO CONCEPT2 ERGS
Concept2 manufactures ergometers or “ergs.” These are devices that measure work. When referring to our family of indoor training equipment, the following references are acceptable:
CONCEPT2 ROWERGS
When referring to the RowErgs, the following are acceptable terms and use of capitalization and spelling:
RowErg
Concept2 RowErgs
Concept2 Model D RowErg, Model D RowErg
Concept2 Model E RowErg, Model E RowErg
Concept2 Dynamic RowErg, Dynamic RowErg
Model D
Dynamic
indoor rower(s) (generic product type, can be used to refer to competitor products)
indoor rowing machine(s) (generic, can be used to refer to competitor products)
dynamic rowing machine(s) (generic, can be used to refer to competitor products)
“Concept2 RowErgs” should always be used in the first reference to the products in any piece of communication, unless it’s necessary to signify the model. In that case, use “Concept2 RowErg” (or “Concept2 Dynamic RowErg”) in the first reference. After the first reference, it is acceptable to use any of the above names to describe it.
Example: Concept2 manufactures indoor rowers in Morrisville, Vermont. All Concept2 RowErgs offer a high-quality, full-body workout. The RowErg is our best-selling model.
Not acceptable:
Row Erg
rowerg
Rowerg
Row ERG or RowERG
the C2 Indoor Rower
the C2
the rower (a rower is a person using the indoor rower, not the product itself.)
D.I.R. or DIR (Dynamic Indoor Rower abbreviation)
Dynamic Erg
Dynamic erg
Erg, erg or the erg
To differentiate between static and dynamic RowErgs, use the model name when possible. For example: “The footprint of the Dynamic RowErg is smaller than that of the Model D and Model E.”
To differentiate between Concept2 products and all rowing machines (including competitors’ products), “indoor rowing machines” and “dynamic rowing machines” can be used.
Example 1: “There are currently many options of dynamic rowing machines in the market, including the Concept2 Dynamic RowErg.”
Example 2: “There are currently many options of dynamic indoor rowers in the market, including the Concept2 Dynamic RowErg.”
The Dynamic should be considered part of the family of indoor rowers. For example: “This challenge can be completed on any RowErg.” Or: “The Concept2 Dynamic RowErg is designed to meet the needs of the competitive on water athlete. The RowErg offers a full-body low impact workout...” (here, the benefits of the RowErg are for all models).
CONCEPT2 BIKEERG
When referring to the BikeErg, the following are acceptable terms and use of capitalization and spelling:
Concept2 BikeErg
BikeErg
indoor bike
stationary bike
exercise bike
Not acceptable:
bike
Bike Erg
BikeERG
bikeerg or bike erg
BikErg or bikerg
Whenever possible, use “Concept2 BikeErg” in the first reference to the product. After that, you can use “BikeErg.”
Here’s an example: “The Concept2 BikeErg is the latest addition to our family of sport-based ergometers. The BikeErg has the same flywheel and Performance Monitor as our Concept2 RowErgs and SkiErg.”
CONCEPT2 SKIERG
When referring to the SkiErg, the following are acceptable terms and use of capitalization and spelling:
Not acceptable:
Skierg
Ski Erg
SkiERG
skierg or ski erg
ski machine
double pole machine
indoor skier or skier (a skier is a person who uses the SkiErg, not the product itself )
Whenever possible, use “Concept2 SkiErg” in the first reference to the product. After that, you can use “SkiErg.”
Here’s an example: “The Concept2 SkiErg builds sport-specific strength and endurance in an efficient exercise. To buy your own SkiErg, visit concept2.com/ski.”
