Rules for advertising
Affiliates who do not follow Awin and Melyon's advertising rules will be suspended and lose earnings. The terms you accept when advertising for Melyon are in addition to Awin's affiliate agreement the following:
• Newsletter
It is allowed to use Melyon in newsletters.
• Discount codes
It is NOT permitted to use discount codes from e-mail, paper mailings or from any other advertising that Melyon sends directly to its customers. Commissions will not be paid for sales generated with such discount codes. On the other hand, it is permitted to market discount codes that Melyon communicates directly through Awin as well as all discounted prices and sale promotions that are communicated openly on Melyon's website. Melyon can also give selected affiliates the opportunity to work with discount codes. Terms and validity of discount codes must be clearly stated.
• Incentive and scoring sites
It is allowed to drive traffic to Melyon through so-called incentive and points sites.
• Keyword policy
Melyon has a completely closed keyword policy. It is forbidden to buy the brand "Melyon". It is also not allowed to buy special spellings or misspellings on this word. It is also forbidden to drive traffic directly to Melyon by purchasing sponsored links, regardless of words.
Influencers & Social Media
As an affiliate, you are required to make it clear to consumers when your content contains advertising. As an approved Awin affiliate, you are committed to complying with local laws and standards set forth in Sections 9.2.4 and 9.2.5 of our Terms and Conditions.
Recommendations from other industry sources for online marketing in the Nordic region include the following:
• You should make it clear at the beginning of your post (blog or social media) that the post contains advertising
• You can choose to use different fonts to further clarify that the post contains advertising
• You can choose to use a specific background formatting to further clarify that the post contains advertising We encourage you to read up on this topic to ensure that you follow current laws and standards as it is your responsibility as an affiliate to follow them.
Below you will find websites with more information:
https://www.annons.se/sites/annons.se/files/rekommendationer_for_dig_som_arbetar_med_pr_och_marknadsforing_2015.pdf
http://reklamombudsmannen.org/shared-media/media/final_marketing_code_swe.pdf
http://iabsverige.se/wp-content/uploads/Influencer-handbok-2017.pdf
https://www.konsumentverket.se/contentassets/46dcfbc6db1148918b23e9fb6acde3cd/vagledning_om_marknadsforing_i_bloggar-201511-tillganglig-konsumentverket.pdf
