Brand Guidelines
Logo
Our logo is most often displayed in black and white in the stacked format. However occasionally you will see it used in our accent colour (#d1b5a7) or written on one line. If layering the logo over an image use a solid white background.
Colour Palette
Our primary colours are black and white. Use blush pink (#d1b5a7) as an accent colour.
Typeface
Our main font used is Josefin Sans Light (available on Google Fonts). This font should be used for body text and always in the light variation.
Imagery
The use of imagery should reflect the brand's emphasis on clean, minimalist and fresh design elements.
Words to use
Second hand
Recycled
Restored
Discarded
Vintage
Luxury
Honest
Affordable
One-of-a-kind
Innovative
Sustainable
Unique
