This program aims to support FREE NOW in the generation of the first journey of its new users. A user's first ride is complete once they have completed their first in-app ride with any type of FREE NOW service. This once-in-a-lifetime milestone happens only once in a user's lifetime and is, therefore, the program's only billable event. Tracking is done through AppsFlyer in collaboration with AWIN which also enables deduplication of conversions.
