Programme Restrictions
Unless explicitly authorised otherwise by 33Fuel, the following programme restrictions apply:
Affiliates are not permitted to purchase, own or bid on any domain names with the word ‘33Fuel’ or misspellings of ‘33Fuel’ in the URL. For example, www.33Fuel.com
Affiliates must not include 33Fuel Brand Terms, or misspelt variations of the same, in the sub-domain of their website’s URL. For example, www.33fuel.affiliate.com
Affiliates may use correctly spelt 33Fuel Brand Terms after the domain of their website’s URL. For example, http://www.affiliate.com/33Fuel.
Affiliates are not allowed to register the brand 33Fuel or any variation of it on any social media platform. This includes and does not limit to brand + generic word or sentence as well generic word or sentence + brand. Any attempt to register such social media accounts will be a direct breach of the Awin terms and conditions, in particular section 7. Intellectual Property Rights of the Awin code of conduct.
Affiliates must not post on any official 33Fuel social media platform in order to attempt to drive visitors to their webpage. 33Fuel social media platforms include Facebook, TikTok, Snap, Pinterest, Twitch, Twitter and Instagram.
Direct linking to 33Fuel website from paid social media is prohibited.
Any affiliates who do not abide by these rules risk having their commissions set to zero and possible suspension.
PPC Policy
Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).
PPC bidding restrictions also apply on Google Shopping/CSS (Comparison Shopping Service). We request the brand keywords stated below to be excluded from all CSS activity.
Restrictions include, but are not limited to the following:
33Fuel
33Fuel®
33fuel.com
www.33fuel.com
33Fuel vouchers
33Fuel.com Vouchers
33Fuel codes
33Fuel voucher codes
33Fuel discount codes
33Fuel.com codes
Please do not use the word ‘official’ in your advertisements.
We are happy for affiliates to bid on generic terms, however direct linking is prohibited. Any affiliates who do not abide by these rules do risk having their commissions set to zero and possible suspension.
Discount codes
33Fuel encourages affiliates to contact us for exclusive voucher/discount codes and additional incentives.
Affiliates may only promote codes that are provided through the 33Fuel affiliate programme (either through our account or directly from 33Fuel's Affiliate Manager).
33Fuel reserves the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.
Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this due date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe IAB voucher code best practice guidelines.
Affiliates cannot use their personal or any other referral codes to provide first time customers discount on their first order. Any transactions using other referral codes will not be approved.
De-duplication Policy
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include:
Other Affiliate Networks
In House Referrer Scheme
Cookieless Vouchercode Tracking
33Fuel uses cookie-less voucher tracking for some of our influencer partners. This means that the transaction is always attributed to the publisher who is given the exclusive voucher. When the voucher is used, transactions will be tracked regardless of whether a click has happened or not. Please speak to your account contact for more information.
Social Content Creators
All affiliate content on social media must be ASA compliant, read the ASA Guide here. If you wish to use affiliate links within your Instagram Stories and other social channels, use #ad as a valid identifier to be ASA compliant.
Please note if you wish to use affiliate links within your Instagram Stories and other social channels, you will need to use #ad as the only valid identifier to be ASA compliant.
Awin has a one-page website - Paid for Advertising - which explains how free content can have a commercial relationship attached to it. This can be linked to by any affiliate in order to make your readers aware of how affiliate links work. If you have any questions on this please speak to your account contact. More information here: https://www.awin.com/gb/news-and-events/industry-news/affiliate-links-on-instagram-stories
Validation Policy
33Fuel validate in-line with their returns policy which is 28 days.
Notice Period
Please note - upon closure or for any commission changes, this merchant operates a 7 day notice period.
Any queries may be addressed to the network or the specific programme contact.
