Brand Bidding is not permitted on the ShopTo Affiliate Program on any search engine without the prior written permission of ShopTo. Affiliates are not allowed to bid on (or appear under using PPC) the ShopTo brand term or any misspellings or variations of this without the prior written permission of ShopTo on any search engine.
Affiliates are not permitted to include the brand keyword "ShopTo" or any misspelling or variation within ad copy. Therefore affiliates should negatively bid on the ShopTo brand terms and misspellings to avoid being broad matched. For a full list of these terms please contact online-presence@shopto.net
Affiliates are encouraged to promote ShopTo through the use of generic keywords, however must direct all traffic to a landing page, and not link directly to the ShopTo site. ‘Official’ or ‘TM’ should not be included in the ad copy or the landing page text, and it should be clear the ad and landing page are owned/operated by a third party. ShopTo trademarked terms CAN NOT be included in the domain or sub-domain of your landing page URL ie: www.shopto-yoursite.com or www.yoursite.shopto.com. ShopTo trademarked terms CAN be used in sub folders of the display urls ie:www.yoursite.com/shopto
Please note - If affiliates are found within breach of the terms and conditions, sales resulting from this activity will be declined and you risk removal from the program. If you are conducting paid search campaigns to promote the ShopTo program but are unsure if your campaign is in keeping with the terms and conditions then please contact online-presence@shopto.net before you start bidding.
Domain Restrictions
Affiliates are not permitted to register domains that include the ‘ShopTo’ term or any that are similar or include misspellings of our brand, any activity of this kind on the campaign will result in commissions being declined. If you currently own these domains then please contact online-presence@shopto.net to discuss the possibilities. You agree not to put the ShopTo website into frames or use masked URLs.
