Oxfam GB | Leading UK charity fighting global poverty. Oxfam is a vibrant global movement of passionate, dedicated people fighting poverty together. Doing amazing work, together. People power drives everything we do.


Attribution Period (Cookie Length)

30 Days

The Affiliate Programme
•    10% commission is paid for each validated sale attributed to an affiliate - unless otherwise agreed.
•    Commissions are paid on the cost of the order, but exclude VAT, delivery and donations.

Creative & Content

•    Affiliates promoting Oxfam GB through email marketing must contact the Affiliate Team for sign off.

Paid Search

•    Oxfam GB operates a strict policy on paid search activity. These Terms and Conditions are applicable on any ad platform, including search engines, content networks and social networking ad placements.
•    In order to avoid broad matching issues, affiliates must add Oxfam, Oxfam Shop, Oxfam Unwrapped and as negative keywords in all paid search activity.
•    Affiliates are not permitted to appear on brand searches, this includes misspells or variations of brand searches & extended brand hybrids e.g. Oxfam, Oxfam shop, Oxfam Unwrappd or Oxfam Second-Hand Store
•    Affiliate are not permitted to use the Oxfam trademark in any paid search activity (this includes ad text, copy or display URLs).
•    Affiliates also must not send traffic through automatic redirects on a website page.

Important Reporting Information

Oxfam GB operate an offline tracking process. This means that there will be a 2-day delay in pending transactions after a sale has been made - appearing in the AW interface after they are transacted. After this they will be validated as normal. If you have any questions about this please contact the Affiliate Team.

•       The Oxfam Shop and Oxfam Unwrapped have a 45-day validation period.

Linking Methods and Creative

•    Oxfam GB provides a variety of linking methods, including gif and flash banners, text links, and an RSS feed.
•    Affiliates may not alter any of the creative or text available through the affiliate interface.
•    Affiliates are also requested not to hardcode banners into their sites, so that any creative updates take immediate effect.