Oxfam GB | Leading UK charity fighting global poverty. Oxfam is a vibrant global movement of passionate, dedicated people fighting poverty together. Doing amazing work, together. People power drives everything we do.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days

The Affiliate Programme
•    10% commission is paid for each validated sale attributed to an affiliate - unless otherwise agreed.
•    Commissions are paid on the cost of the order, but exclude VAT, delivery and donations.

Creative & Content

•    Affiliates promoting Oxfam GB through email marketing must contact the Affiliate Team for sign off.

Paid Search

•    Oxfam GB operates a strict policy on paid search activity. These Terms and Conditions are applicable on any ad platform, including search engines, content networks and social networking ad placements.
•    In order to avoid broad matching issues, affiliates must add Oxfam, Oxfam Shop, Oxfam Unwrapped and as negative keywords in all paid search activity.
•    Affiliates are not permitted to appear on brand searches, this includes misspells or variations of brand searches & extended brand hybrids e.g. Oxfam, Oxfam shop, Oxfam Unwrappd or Oxfam Second-Hand Store
•    Affiliate are not permitted to use the Oxfam trademark in any paid search activity (this includes ad text, copy or display URLs).
•    Affiliates also must not send traffic through automatic redirects on a website page.

Important Reporting Information

Oxfam GB operate an offline tracking process. This means that there will be a 2-day delay in pending transactions after a sale has been made - appearing in the AW interface after they are transacted. After this they will be validated as normal. If you have any questions about this please contact the Affiliate Team.

•       The Oxfam Shop and Oxfam Unwrapped have a 45-day validation period.

Linking Methods and Creative

•    Oxfam GB provides a variety of linking methods, including gif and flash banners, text links, and an RSS feed.
•    Affiliates may not alter any of the creative or text available through the affiliate interface.
•    Affiliates are also requested not to hardcode banners into their sites, so that any creative updates take immediate effect.