Paid Marketing (SEM, PPC and Paid Social)
Affiliates can bid on relevant generic search terms (for example Photo Canvas, Photo Books, Calendars), but Affiliates are not allowed to bid on the ASDA photo brand name, any derivation or misspellings (and as such we ask Affiliates to add brand and misspelled terms into their negative keyword lists in all search engine marketing campaigns). This includes, but is not limited to; asdaphoto, ASDA photo, ASDA Photo, ASDAPHOTO, ASDA PHOTO, www.asda-photo.co.uk, asda-photo.co.uk, asda-photo. The ASDA photo brand name/misspellings used in site display URLs and site domains are prohibited in any paid marketing campaigns. Affiliates wishing to promote ASDA photo using paid marketing channels must do so using their own web pages and not use a URL redirect to take the customer directly to the ASDA photo website from a paid advert. ASDA photo encourage the bidding on generic keywords such as; canvas prints, photo books, prints, personalised cushions, but must not include ASDA photo or any derivatives/misspellings within ad copy or titles (for example "asda photo canvas", "asda personalised cushions" "asda personalised photo book"). Affiliates found bidding on/ or using ASDA photo brand terms (and their derivatives/misspellings) may see their pending transactions cancelled or face suspension from the program.
Prohibited Bidding Keywords
Affiliates are not allowed to bid on the ASDA photo brand name, any derivation or misspellings. This includes, but is not limited to; asdaphoto, ASDA photo, ASDA Photo, ASDAPHOTO, ASDA PHOTO, www.asda-photo.co.uk, asda-photo.co.uk, asda-photo. Affiliates found bidding on/ or using ASDA photo brand terms (and their derivatives/misspellings) may see their pending transactions cancelled or face suspension from the program.
Negative Bidding Keywords
We insist all affiliates interested in promoting the ASDA photo affiliate program through paid channels to add brand (see prohibited keywords) and branded generic terms (for example "asda photo canvas", "asda personalised cushions" "asda personalised photo book") to their negative keywords list. Affiliates found bidding on/ or using ASDA photo brand terms (and their derivatives/misspellings) may see their pending transactions cancelled or face suspension from the program.
Speak to Someone
The ASDA photo affiliate contact is available for any questions or concerns you may have. Please see details below:
Ryan Webb
marketing@onlinephotoservices.co.uk
