Keywords
Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).
Restrictions include, but are not limited to the following:
- 11 Degrees
- ELEVEN DEGREES
- Eleven
- Eleven Degrees
- Eleven Degrees Clothing
- 11 Degrees Sport
- ElevenDegree.com
- 11 DEGREES
Site Specific Guidelines
In addition to the General Guidelines outlined previously, when working with The Hut Group, affiliates must add the following terms as negative broad match to all PPC activity on any platform:
- {11 Degrees + .co.uk & .com variations}
Unless prior written consent is granted by the Group PPC Department, affiliates are not permitted to bid, or appear, on hybrid brand searches.
I.E {“ 11 Degrees + (product)”, “ 11 Degrees + voucher”, “ 11 Degrees + discount”, “ 11 Degrees + offers”}
Any affiliates found contravening any of the above conditions will be contacted by the Group PPC & Affiliate Teams and anyone in breach of these conditions may have their commissions declined and face suspension from the programme. The Hut Group, in cases of persistent rule breaking, reserves the right to decline commissions accrued from the activity.
De-duplication Policy
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include :
- PPC Brand
- PPC Generic
- Email Advertising
- Direct Partnerships
Cookieless Vouchercode Tracking
11 Degrees may use cookie-less voucher tracking for some of our influencer partners. This means that the transaction is always attributed to the publisher who is given the exclusive voucher. When the voucher is used, transactions will be tracked regardless of whether a click has happened or not. Please speak to your account contact for more information.
Social Content Creators
Please note if you wish to use affiliate links within your Instagram Stories and other social channels, you will need to use #ad as the only valid identifier to be ASA compliant. Awin has a one-page website - Paid for Advertising - which explains how free content can have a commercial relationship attached to it. This can be linked to by any affiliate in order to make your readers aware of how affiliate links work. If you have any questions on this please speak to your account contact. More information here: https://www.awin.com/gb/news-and-events/industry-news/affiliate-links-on-instagram-stories
Validation Policy
11 Degrees validate in-line with their returns policy which is 28 days with a look back window 31 days.
Any queries may be addressed to the network or the specific programme contact.
Press Releases and Publicity.
Any news release, public announcement, advertisement, or publicity proposed to be released by either party concerning the Advertiser Program shall be subject to the approval of the designated representatives of both parties. See AWIN Code of Conduct: https://s3.amazonaws.com/docs.awin.com/marketing/HQ/Code+of+Conduct+-+GB.pdf
Referral Programme
All referral sales will be de-duped against affiliate sales and there will be a slight change to the usual last-click method of tracking in certain circumstances:
- If a new customer uses a referral code or link then clicks an affiliate link (within 30 minutes of the first click), this sale will be attributed to the referral scheme
- If an affiliate link is used 30 minutes or more after the referral link is clicked and no referrer code is redeemed then the affiliate will still be awarded the last click and receive commission for this sale
Note: Whenever a referrer code is used, the sale will not track via affiliates.
