Advertising in the vaping industry - A General Guidance
Vape.co.uk prides itself on being a compliant retailer that cares about the longevity of the industry, that is why we're extremely careful about how we market our products. We accept and appreciate some publishers won't promote e-cigarettes, but want to reassure those that do, that we take compliance very seriously. We source our products from a UK suppler, by which all products can be traced, including e-liquid lab reports. The vaping industry is consistently subject to misinformation, and this has catastrophic implications to public health, we stand by Public Health England's statement that vaping is 95% less harmful than smoking. Despite this, we will never attempt to make false claims for profit.
Promoting vape products should be carefully managed, and the ASA guidelines must be followed at all times.
All promo and copy will need sign off from us if not taken directly from our website or the AWIN interface to ensure we are compliant, which only stands to benefit our industry and our partnership.
When sales will be declined without commission
- Refunded Orders
- Orders that fail our age verification process and are therefore not processed
- Returned orders (within our 30 day returns period)
- The sale is not a last click sale
- The time between Click and Sale is more than 48 Hours
Validation
All sales are validated within 30 days.
PPC & Google Ads
Please note, Vaping and E-cigarette brands CANNOT be promoted via PPC or Google Ads, please do not try to do this.
