IAB GUIDELINES
The Internet Advertising Bureau (IAB) and its affiliate marketing council (AMC) have established a code of best practice for the use of online Voucher Codes.
Rowley Hesselballe will not work with affiliates who do not comply with the following IAB recommendations:
Using 'Click to Reveal' when there is no valid or current code present is not permitted of affiliate publishers, including using 'Click to Reveal' to show any deals/offers/sales instead of vouchers.
Voucher code affiliate publishers must clearly detail the voucher offer that will be revealed by the click.
A valid code is defined as a code that has been legitimately issued by a merchant for use by affiliates online. This code will have an activation date and where necessary a deactivation date.
Voucher code directories must contain clear categorization and separation between deals/offers/sales and discount codes.
When a code expires, the original code must either be completely removed, or a clear message stating the code has expired must appear in close proximity to the original message, in the same font size and in a contrasting colour (to both the original text and the background) so that it's expiration is clearly visible to the visitor.
In addition to the IAB’s code of conduct, Rowley Hesselballe has set out the following provisions for the use of promotion codes and offer promotion.
