Marketing Permissions
We do not allow any PPC bidding on the affiliate programme.
We do not allow affiliates to promote through Facebook.
You are only permitted to market the materials contained in the affiliate pack.
Domain Restrictions
Affiliates are not permitted to register and promote MoneySuperMarket through domains containing brand terms or misspellings
Compliance
We have a variety of assets and copy available within the UI and upon request. Please do not alter any of the creatives, copy and links available through the AWIN UI. Please can affiliates ensure that all substantiations are visible to the user at all times. Affiliates are also requested not to hardcode banners into their sites, so that any creative updates take immediate effect. All creative updates should be in place on affiliate sites within 48 hours of original notification.
Advertising Compliance
The ASA CAP (Committee of Advertising Practice) Code applies to affiliate marketing, as per the following:
I The Code applies to:
h. Advertisements and other marketing communications by or from companies, organisations or sole traders on their own websites, or in other non-paid-for space online under their control, that are directly connected with the supply or transfer of goods, services, opportunities and gifts, or which consist of direct solicitations of donations as part of their own fund-raising activities.
Affiliates should ensure that marketing is clear that:
Marketing communications must be obviously identifiable as such
Marketing communications must not falsely claim or imply that the marketer is acting as a consumer or for purposes outside its trade, business, craft or profession; marketing communications must make clear their commercial intent, if that is not obvious from the context.
Marketers and publishers must make clear that advertorials are marketing communications; for example, by heading them "advertisement feature".
It’s important to note that because affiliate marketing falls within the scope of the CAP code, that all the relevant rules will apply to the content, and therefore should not, amongst other things, mislead materially or cause serious or widespread offence.
The Publisher will comply with any applicable advertising law, regulations or standards, data laws relating to advertising (including the Children's Online Privacy Protection Act), any generally accepted self-regulatory codes of practice, and any related guidance or best practice advice
If an affiliate is found in breach of any of the policies stated this will result in immediate suspension pending further investigation. MoneySuperMarket reserves the right to decline commissions on transactions when any unauthorised activity is committed.
