Christys’ Logo Guidelines
Detailed Crest
This version retains all the detail of the original crest.
Always
• Ensure the logo is clearly visible and positioned correctly;
• Reproduce the logo from the original master artwork.
Minimum Size
If the logo is required to be reproduced at a size smaller than 30mm please use the ‘Simplified’ version.
Simplified Crest
This version of the crest has same the elements but simplified. As a result, this version of the crest retains its clarity when foiled, embossed or applied at a very small sizes.
Never
• Recreate, alter, distort or adjust the logo;
• Use the logo with any elements missing, changed or rearranged.
• Do not use any part of the logo in isolation (ie. the crest) or modify the logo by removing any part of it.
There are occasions when the full Christys’ logo with the Crest cannot be used, for want of space or when appearing alongside the collaborations. In these instances, we only use the secomdary logo.
Brand Colours
C:00 M:100 Y:79 K:20 = Pantone 187C
C:00 M:05 Y:21 K:03 = Pantone 7407C (25% tint)
N/A = Satin Gold Foil