The following rules has to be respected in regards to marketing materials use by Affiliates.
Most importantly, it is crucial for the marketing materials used by affiliate to be approved by Swiss4win.ch
Appendix E
Affiliate Policy: Intellectual Property Rights of Third Parties
1. Intellectual Property
The Affiliate shall guarantee that the material shown on the Affiliate Website does not infringe any rights of third parties (including
copyright, patents and trade mark rights, the general right of personality or any other rights - in the following "P").
The Affiliate shall not copy or resemble the Operator's Website in whole or in part, and frame any page of the Operator's Website in
whole or in part. The Affiliate shall not register or attempt to register any logo, trade mark, trade name, insignia, design, domain name
or similar identifying material and shall not create any websites, groups, profiles (especially but not limited to www.facebook.com)
that contain the IP or are confusingly similar to or are comprised of any of the IP.
2. Domain Names
The Affiliate shall not register or attempt to register domain names which are similar or confusingly similar to the Trademarks or Sites,
or any other associated brands or companies, including (for avoidance of doubt) any misspellings or any phonetics. In the case that
the Affiliate does register any domain name as described above, it will on demand by the Operator, immediately transfer any such
domain name to the Operator or to a third party elected by the Operator.
3. Bidding on Brand Terms
The Affiliate may not place, purchase or register keywords (including meta-tag keywords), search terms or other identifiers for use in
any search engine, portal, sponsored advertising service or other search or referral service and which are identical, are similar or
otherwise resemble any of the Trademarks.
4. Approved Marketing Materials
The Affiliate will only use advertising creative (banners, html mailers, Images, logos, micro games, page peels, content and other)
approved by the Operator and will not alter their appearance nor refer to the Operator in any promotional materials other than those
that are available from the Affiliate Tool. The Affiliate shall not (i) use Marketing Materials in a manner that may potentially confuse
a Player or potential Player or (ii) place Marketing Materials on any online site where the content on such medium infringes any third
party's IP.
5. License to use Marks
The Operator hereby grants the Affiliate a non-exclusive, revocable, non-transferable license, during the term of this Agreement, to
use any IP with regards to the Approved Marketing Materials for the display on the Affiliate Website and for the sole purpose of the
Agreement. This license cannot be sub-licensed, assigned, sold or otherwise transferred by the Affiliate without the Operators prior
written approval. The Operator has the right to terminate this license at any time by providing written or electronic notification to the
Affiliate. The Affiliate guarantees to maintain the email-address stored in the registration with the Affiliate Tool and inform the
Operator in any event, should this email-address change. A notification sent to this email address is accepted as sufficient for any
communication regarding this contract.
The Affiliate shall not contest the ownership of the IP, and shall not take any action that may invalidate or weaken the validity of the
IP or diminish the IP associated goodwill.
The Affiliate shall cease to use all IP upon being notified to do so by the Operator (either by electronic or written notification) or any
other termination of this Agreement.
