Farrar and Tanner Discount Codes
Any codes not sent out via Farrar and Tanner Marketing for example email, Brochures or on the Farrar and Tanner website are not for affiliate use (unless agreed otherwise)!
We are happy to provide discount codes to our affiliates, within the following guidelines:
The code must be created exclusively for your site
The % discount code will be determined on a case by case basis
Commission will be declined if sales generated are using an unauthorised code.
To request a discount code, please contact us.
Affiliates found promoting unauthorised codes will face suspension from the programme.
Email Marketing Campaigns
Affiliates promoting Farrar and Tanner through email marketing must first contact the Affiliate team for sign off.
Intellectual Property Rights
Affiliates must respect the intellectual property rights of Farrar and Tanner. These rights include logo and trademarks, copyright and related rights, trade names and domain names, rights to goodwill or to use in passing off and rights in confidential information.
If an affiliate infringes these rights, they may be removed, forfeiting any commissions earnt.
Farrar and Tanner need to approve any copy that is to appear in any offline communication including and not limited to press campaigns.
PPC Policy
We do not allow open brand bidding and please note that we do not permit the following terms to be used in PPC marketing, in the form of phrase, broad or exact matches:
· Farrar and Tanner,
· FARRAR & TANNER
· Farrar & Tanner
· FarrarTanner
· FARRARTANNER
· Farrar and Tanner Gifts
+ any limited edition product name
Bidding on generic product related terms is allowed.
Affiliates are asked to include brand and misspelling terms as negative keywords in all their search engine marketing campaigns.
Affiliates may not use any domain owned by Farrar and Tanner for PPC linking without express written permission. This includes but is not limited to www.farrar-tanner.co.uk
Affiliates cannot use any domain names that include the Farrar and Tanner brand.
Affiliates may not put the Farrar and Tanner website into frames or use masked URLs.
