The following branding guidelines should be followed when advertising Zalando Lounge:
1. Brand name Lounge by Zalando
The brand name Lounge by Zalando should be used correctly and with no amends. Examples of unauthorized spelling of the original brand name include, but are not limited to:
hyphenated brand name, e.g. Zalando-Lounge; Lounge by Zalando;
brand name joined with other words, e.g. Zalando Lounge-offers; Lounge by Zalando offers
brand name with articles, e.g. the Zalando Lounge, the Lounge by Zalando;
split brand name, e.g. Lounge, Zalando.
Please notice that any reference to the brand name Zalando while promoting Lounge by Zalando is strictly prohibited.
2. Guidelines for promotion
When advertising Lounge by Zalando or any of the campaigns available on Lounge by Zalando, the following guidelines must be followed:
- brand names and/or campaign names should be spelled correctly
- discount information provided by the advertiser shall be communicated correctly
- inclusion of "X% off compared to the recommended retail price" is mandatory when communicating a discount.
- start & end date of the promoted campaigns shall be communicated, unless already included in the relevant graphic material.
Partners including paid affiliate links in articles or reviews of Lounge by Zalando must clearly disclose the existing partnership with the advertiser in a noticeable way.
Please notice that some of the campaigns available on Lounge by Zalando might have marketing restrictions. In such cases, no promotional activity will be authorized.
Only the graphic material made available by the advertiser shall be used for promotion and no logos and/or banners shall be amended. For requests of branded material currently unavailable, please get in touch with us. Please also ensure that the graphic material in use is up-to-date; this especially refers to the Lounge by Zalando corporate logo.
For any questions on our branding guidelines, don't hesitate to get in touch with affiliate@zalando.de
