Currys PC World Business is a highly attractive B2B proposition with market leading prices from a well known and respected brand. They now offer over 40,000 products with market beating prices and many products on next day delivery for in stock items.


Attribution Period (Cookie Length)

30 Days


  • Voucher Code Use
    • You may only promote codes that are provided through the Currys PC World Business Affiliate Programme.
    • There may be codes that are not in the public domain and these should not be used by affiliates unless express written permission is given by Currys PC World Business.
    • There may be codes that are in the public domain that are restricted to specific referrers and will not work for public use.
    • We reserve the right to withhold payment of commission if non-authorised voucher codes are used in an affiliate sale.
    • Where voucher codes are issued with an expiry date this should be clearly displayed and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates who are displaying expired codes without marking them as being expired may be suspended from the programme.
    • All MDA voucher codes excludes products delivered directly from the supplier
  • Intellectual Property Rights
    • Affiliates must respect the intellectual property rights of Currys PC World Business and its sister companies.
    • Such rights include trademarks and service marks, copyright and related rights, trade names and domain names, rights to goodwill or to use in passing off and rights in confidential information.
    • If an affiliate infringes these rights, we may remove them from the programme and may retain any commission that would otherwise be due to the affiliate.
    • Currys PC World Business require draft proofs of any copy that is to appear in any offline communication including and not limited to press campaigns.
  • Paid Search Activity
    • Currys PC World Business operates a strict policy on PPC Activity. The following types of keywords are restricted for use in any paid search activity of affiliates on the campaign:
      • Brand: Currys PC World Business
      • Extended brand: e.g. PC World, PC World Business Electricals, PC World Business Stores, PC World Business Vouchers, Currys PC World, Currys PC World Business Electricals, Currys PC World Business Stores, Currys PC World Business Vouchers etc.
      • Misspellings: e.g. cpc weld business, cpcwb, pcworld-business
      • All other Dixons Retail brands and their mispellings, including but not limited to Currys, PC World, Currys PC World Business, MacWarehouse and Pixmania.
      • Own brands:  Advent, PC Line, EiSystem, Philips Freevents, Matsui, Logik, Serano, Sandstrom, Goji.
    • Affiliates are required not to appear on any search results for these keywords on any ad platform, including search engines, content networks, social networking ad placements, etc.
    • For clarification on whether your activity would contravene this term, please contact
    • In order to avoid any broad matching issues, affiliates must add currys pc world business, pcwb,,, and as negative keywords in all paid search activity.
    • Affiliates also must not use the Currys PC World Business trademark in any paid search activity, whether this is in ad text, title or display URLs. If you feel this would be beneficial to your promotion of Currys PC World Business, please get in touch with the account management team to discuss this further.
    • Currys PC World Business also require that you do not use any display URL that may suggest a connection with PC World Business, for example:


  • Domain Name Restrictions
    • Affiliates are asked not to register domain names which are similar or confusingly similar to the Currys PC World Business  brand including any miss-spellings of Currys PC World Business.
    • Affiliates may not use any domain name owned by PC World Business for PPC linking without express permission.
    • Affiliates may not put the Currys PC World Business website into frames or use masked URLs.


  • Creative
    • Affiliates may not alter any of the creative or text links available through the Affiliate Window interface.
    • In order to prevent out of date content, affiliates may not hardcode the creative into their sites.


  • Product Feed
    • Currys PC World Business will provide a daily datafeed with the most accurate pricing available everyday through the Affiliate Window interface;
    • An advanced data feed that is updated at multiple intervals throughout the day, is available upon request;
    • Affiliates are requested to make every effort to maintain Currys PC World Businesses most current pricing information in their promotions. If you’d like to discuss your specific requirements, such as constructing a URL from which you can automatically receive the feed, please contact the account management team.


  • Linking
    • Currys PC World Business use additional tracking software. In order for your sale to be accurately recorded, it's essential that this information is included.
    • It is recommended that affiliates take links directly from the linking methods section of your account - banners, text links or the Currys PC World Business datafeed.
    • If you're unsure of how to use any of these tools please contact the account management team who will be pleased to help you.
    • Any affiliate that is found to be in violation of these terms and conditions may be suspended or removed from the programme, and any commissions that are due could be cancelled.
    • Anyone found infringing on these terms will be contacted by the Currys PC World Business account team.
    • Please note anyone found contravening the T&C’s may have their commissions declined and face suspension from the programme. In extreme circumstances Dixons Retail reserve to right to immediately suspend any affiliates found contravening these terms and conditions from all the Dixons Retail affiliate programmes, reversing any commissions accrued.
      If you have any questions please feel free to get in touch;