- The Affiliate undertakes to refrain from:
aa) running advertising with providers such as Google Adwords, Yahoo, bing etc. where the domain zooplus.co.uk is visible or where there is a direct link to zooplus.se.
bb) using the word "zooplus" in the advertising copy when using providers such as Google AdWords, Yahoo, Bing, etc., or to book the advertising using the brand name "zooplus".
cc) displaying ads with providers such as Google Adwords, Yahoo, bing etc. within their "Content Network", in order to ensure that an ad does not display triggered by legally protected keywords.
dd) using the following negative list (see below III.1b) terms on providers such as Google Adwords, Yahoo, Bing, etc. to display ads that lead to landing pages displaying zooplus.se products or which directly forward to the zooplus.se domain.
- The Affiliate is obliged to enter the campaign negatives as words to be excluded in every single campaign, so as to avoid the delivery of ads from related broad match keywords The zooplus partner undertakes to add to their accounts with providers such as Google Adwords, Yahoo, Bing, etc the terms of the negative list below, each as a "negative keyword" (campaign broad match negative) in each ad campaign to prevent the invoking of ads due to "broad match".
Negative List:
Pets at Home Monster
Pet Supplies
Pet Supermarket
Pet Planet
Medic Animal
GJW Titmuss
Petshop Bowl
Pet Meds
Seaspets
