Welcome to CuddleCo, a place to create the most perfect nursery environment for you and your child. “Where dreams are made” has been considered and embraced by us to craft and create the nursery you’ve always dreamed of. Cuddleco, where dreams are made.


Attribution Period (Cookie Length)

30 Days



Discount codes Policy
We encourage affiliates to contact us for exclusive voucher/discount codes and additional incentives.

Affiliates may only promote codes that are provided through the affiliate programme (either through our account or directly from the Affiliate Manager).

We reserve the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.

Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe the IAB voucher code best practice guidelines. 

Affiliate PPC Guidelines
CuddleCo operates a strict policy on Paid Search activity. These Terms and Conditions are applicable on any advertising platform, including, but not limited to, search engines, advertising networks and social media placements.

These Affiliate PPC restrictions apply to and include CuddleCo Ltd ( parent site, its sister sites and any of its subsidiaries.

Domain Names / URLs
Purchasing or operating any domain name which is confusingly similar to our brand name, its misspellings or similar variations is prohibited.

Affiliates are not permitted to use our brands (including variations and/or misspellings) as a sub domain:

•   Unacceptable :

•   Acceptable :

Affiliates are prohibited from:

•         Using the term “official”, “TM”, “Partner” in their adcopy.
•         Using brand terms in their ad copy unless given prior consent by The CuddleCo contact. 
Affiliates are prohibited from bidding on brand terms, permutations and misspellings without written consent from The CuddleCo contact. 
In order to avoid any keyword matching issues, affiliates must add the following keywords as negative broad match to any and all Paid Search activity:

  • doona
  • cuddleco
  • cuddle co
  • scruffs
  • pets love scruffs

Landing Pages
Affiliates are not permitted to perform direct linking PPC activity to any of CuddleCo sites; this includes use of any of CuddleCo brands within page or search engine display URLs. 
Affiliates are prohibited from passing products directly to the shopping basket on our site(s). The action of placing the product in the cart must be instigated by the consumer and take place on our domain.
Site Specific Guidelines
In addition to the General Guidelines outlined previously, when working with CuddleCo, affiliates must add the following terms as negative broad match to all PPC activity on any platform:

  • cuddleco
  • doona
  • scruffs
  • pets love scruffs

Unless prior written consent is granted by the CuddleCo contact, affiliates are not permitted to bid, or appear, on hybrid brand/ brand plus generic searches.
{“cuddleco + (product)”, “cuddleco + voucher”, “cuddleco + discount”, “cuddleco + offers”}
Any affiliates found contravening any of the above conditions will be contacted by CuddleCo and anyone in breach of these conditions may have their commissions declined and face suspension from the programme. Cuddleco Ltd reserves the right to decline commissions accrued, in cases of persistent rule breaking.
De-duplication Policy
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include :

•        PPC Brand
•        PPC Generic
•        Email Advertising
•        Direct Partnerships
•        Price Comparison
•        Display & retargeting advertising
•        Social advertising

Any queries may be addressed to the network or the specific programme contact.