We're a female-led brand on a mission to elevate legwear and the strong, bold Hēdoïnes who wear it. Our values are important to us, they are:
WE ELEVATE EACH OTHER
We're a female-led brand on a mission to set a new standard for legwear. We have an incredible team and work with amazing crafters who make our products and create our packaging. We constantly aim to lift each other up.
WE ACT RESPONSIBLY
While we generally encourage misbehaving, the environment is one of the places we don’t. Whether it’s reducing water usage, standing against throwaway culture, or using recyclable materials – we're changing the way tights are crafted.
WE SAY IT HOW IT IS
We operate under a greenwashing-free zone. So what you see, is what you get, whether it's in our sustainability practices, our production processes, or our latest joke on instagram.
Language to use when describing the unique elements of our products:
- Completely seamless and gusset-free
- Comfortable Shaping
- Versatile
- Breathable fabric
- Extremely soft
- Made ethically in Italy and the UK
Language not to use as it could be misleading for customers:
- Indestructible
- Unbreakable
