Live Unlimited Branding Guidelines
Secondary logos & Icons
LIVE UNLIMITED LONDON logo can be reversed if necessary and can be on transparent background but must be either WHITE or BLACK.
LIVE by LIVE UNLIMITED LONDON must remain black text on white or transparent background
Colour palette:
WHITE, BLACK & a PALE GREY
Typography:
Logos:
Live Unlimited London logo – Bryant Regular (double spaced)
LIVE logo – Belda Didone Norm Regular (all caps, single spaced)
Also:
Bodoni Moda – lowercase italic (single spaced); lowercase regular (single spaced); caps italic (double spaced); caps regular (double spaced)\
Century Gothic – lowercase regular (single spaced); caps regular (double spaced)
High tide – lowercase (single spaced)
Other imagery
Photos & lifestyle marketing imagery change regularly within a season.
For currently imagery please contact;
lauren.jackson@liveunlimitedlondon.com OR
Fiona.Willmott@liveunlimitedlondon.com
Voice and tone:
Live Unlimited London is all about effortless, gorgeous style for confident and curvy women everywhere. Celebrating your shape, and your curves, is at the heart and soul of everything we do.
Celebrate Yourself, Always Live Unlimited
Keywords associated with Live Unlimited;
Known for;
Print handwriting
Versatile dressing
Flattering Pieces
Clothes that work with your curves
Flattering redefined basics
Premium fabrics & styling
Sustainability at affordable / great prices
