Influencers & Social Media
As a publisher, you are obliged to make it clear for consumers when your content contains advertising material. As an approved Awin Publisher you have agreed to follow local laws and standards as stipulated in section 9.2.4 and 9.2.5 of the publisher terms and conditions.
Recommendations listed by other industry sources within the Nordic region include the following:
- You should make it clear in the top of your post (blog or social media) that the post includes advertisement
- You may choose to use different fonts in order to highlight that the post includes advertisement
- You may choose to use a specific background formatting in order to highlight a post including advertisement
