We offer the hottest footwear trends at affordable prices for the global minded girls. We are all brains, beauty, and bad ass. We are SIMMI London.


Attribution Period (Cookie Length)

30 Days




All existing voucher code affilIates are expected to adhere to the below:

Due to recent developments regarding promotion of voucher codes on affiliate sites, SIMMI requires affiliates to adhere to the new guidelines from the Internet Advertising Bureau Affiliate Marketing Council (IAB AMC). Therefore, the terms & conditions of this affiliate programme have been set to reflect these guidelines.

1.  Using "Click to Reveal" when there is no valid or current code present is not permitted for affiliate publishers using "Click to Reveal" to show any deals / offers / sales instead of vouchers.

2.  Voucher code affiliate publishers must clearly detail the voucher offer that will be revealed by the click.

3.  A valid code or promotion is defined as a code that has been legitimately issued by SIMMI for use by affiliates and not a code that has been issued to consumers direct. This code or promotion will have an activation date and where necessary a deactivation date.

4.  Voucher code directories must contain clear categorisation and separation between deals / offers / sales and discount codes.

5.  Awin checks all sales made through the affiliate programme; where a promotion code is used, and the offer has not been communicated to affiliates to use, commission will be disqualified.



Affiliates may not alter any of the creative or text links available through the Affiliate Window interface. Affiliates are also requested not to hardcode banners into their sites, so updates made to those through Affiliate Window may take immediate effect.

Anyone found infringing on these terms will receive a warning and may have commissions reversed. We reserve the right to withhold commission during this time. Continuous infringement of these terms will result in suspension.

If specific creative is needed, please email or for alternative graphics.




Affiliates may not put the SIMMI website into frames or use masked URLs.



SIMMI’s data feed with accurate pricing information will be updated everyday.

Affiliates are requested to make every effort to maintain SIMMI’s most current pricing information in their promotions.



Please note that failure to comply with these terms and conditions could result in your relationship being terminated and any commissions earned being reversed.



Affiliates are not permitted to carry out any PPC search activity directing traffic to SIMMI except by special arrangement.

Affiliates generating traffic to their own sites must also abide by the following rules.

a.  Using the SIMMI brand term in the sub folder of the display URL (eg – Not Allowed

b.  Using the SIMMI brand term in the sub domain of the display URL (eg – Not Allowed

c.  Using the SIMMI brand or a misspelling of the SIMMI brand in the display URL (eg or ( – Not Allowed

d.  Using the SIMMI brand in the ad title – Not Allowed

e.  Using the SIMMI brand in the ad text – Allowed

f.  Bid on the brand term “SIMMI” – Not Allowed

g.  Bid on misspellings or extensions of the brand (eg “SIMMIS, SIMMISSHOES, SIMMISS, SIMMI UK,”) – Not Allowed

h.  Bid on SIMMI brand + generic terms (eg “SIMMI Shoes”) - Not Allowed

i.  Bid on the advertisers URL www. – Not Allowed

j.  Show adverts on competitors’ brands – Not Allowed

k.  Please note affiliates are NOT allowed to bid on any variations of the brand name SIMMI. Bidding on any brand sold on SIMMI is also not allowed

l.  SIMMI and common misspelling should be added as negative terms to all affiliate paid search campaigns.



As standard all voucher code use needs to comply with the official IAB guidelines which can be found here:

a.  Publishers may only use discount codes which have been supplied to them by Awin on behalf of SIMMI.

b.  Publishers must not display made up / fake discount codes on their site(s) or display discount codes that were intended for use in other channels or for other online publishers.

c.  Under no circumstances are publishers allowed to surreptitiously use i-frames to set Awin cookies onto a user’s computer.

d.  Discount code publishers with websites that encourage users to “click here to reveal offer / code” thus setting an Affiliate Window cookie can only use this function if a voucher code exists for the SIMMI programme. If there is no voucher code available for the SIMMI programme publishers must not use this method, as it leads to a poor user experience for potential SIMMI customers and can cause customer service issues.

e.  If a discount code has been issued to publishers and it has an expiry date the publisher must clearly display on its website(s) the expiry date of this discount so that the user can decide whether they want to go ahead and click the publisher’s link.

f.  If publishers wish to maintain expired discount codes on their sites for search engine optimisation reasons, they must display clear notification to the user that the discount has expired. This notification must be located right next to the expired discount code. The font size must be no smaller than the site(s) body text and the colour used must contrast clearly with the background It is not acceptable for the notification to be displayed a significant distance from the expired code.

g. Publishers must not use codes from other affiliate sources including bloggers, student discount codes and email marketing created by SIMMI. Using these will result in instant suspension and commission will not be validated.



All email marketing must be signed off by SIMMI and the account management team.



Publishers are allowed to deeplink to a chosen offer or category on the SIMMI site.



All publishers are audited on sign up to ensure proper brand fit and SIMMI reserves the right to reject any publisher that does not meet the requirements. Any affiliates without a working URL will be rejected.



All commissions will be validated on a 60 day period and reserves the right to claim back commission on all returned goods.