Assembly Coffee is a London-based, independent coffee roastery that drives and promotes innovation throughout the specialty coffee supply chain.


Attribution Period (Cookie Length)

30 Days

We look forward to working together, please remember that when applying for affiliate status for the Assembly Coffee programme you are agreeing to the terms and conditions as stated below.

Your website is:

  • Compatible with Assembly Coffee brand, its identity and values and our product types
  • Honest, factually correct, and clear in promotional content and intent.

Paid Search Policy

Affiliates may generate extra commission by using Pay per Click (PPC) advertising programs, i.e. Google Adwords, Bing. However, please adhere to the following guidelines:

Affiliates are not permitted to use or bid on any Assembly Coffee brand terms including misspellings or other variations on all search engines, directories or any other online database, except where permission has been granted.

Affiliates are not permitted to bid on brand/product terms + generic terms, e.g. Assembly coffee beans. No affiliate is allowed to bid on brand terms + generics without expressed written consent from Assembly Coffee.

To ensure you do not appear on these terms, you are required to assign a negative broad match to all Assembly brand terms

Affiliates may not link their PPC adverts directly to or any sub-domain of

Affiliates may not buy, own or bid on any domain names with the word ‘assembly coffee’ in the URL

Discount / Promotional / Voucher Codes & Offers

All discount / promotional / voucher codes, offers and incentives must be authorised through the Assembly Coffee affiliate program.  

Affiliates found to be using unauthorised voucher codes face immediate suspension from the programme. We reserve the right to withhold payment if non-authorised voucher codes are used in an affiliate sale.


Affiliates may not alter any of the creative or text links available through the AWIN interface.