GENERAL GUIDELINES
Programme Restrictions
PPC Policy
Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).
PPC bidding restrictions also apply on Google Shopping/CSS (Comparison Shopping Service). We request the brand keywords stated below to be excluded from all CSS activity.
Restrictions include, but are not limited to the following:
Advertiser
Ad vertiser
Advertiser.com
www.Advertiser.com
Advertiser vouchers
Advertiser.com Vouchers
Advertiser codes
Advertiser Voucher Codes
Advertiser discount codes
Advertiser.com codes
Please do not use the word ‘official’ in your advertisements.
We are happy for affiliates to bid on generic terms, however direct linking is prohibited. Any affiliates who do not abide by these rules do risk having their commissions set to zero and possible suspension.
De-duplication Policy
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include:
PPC Brand
PPC Generic
Email Advertising
Direct Partnerships
Cookieless Vouchercode Tracking
Omorovicza US may use cookie-less voucher tracking for some of our influencer partners. This means that the transaction is always attributed to the publisher who is given the exclusive voucher. When the voucher is used, transactions will be tracked regardless of whether a click has happened or not. Please speak to your account contact for more information.
Social Content Creators
Please note if you wish to use affiliate links within your Instagram Stories and other social channels, you will need to use #ad as the only valid identifier to be ASA compliant. Awin has a one-page website - Paid for Advertising - which explains how free content can have a commercial relationship attached to it. This can be linked to by any affiliate in order to make your readers aware of how affiliate links work. If you have any questions on this please speak to your account contact. More information here: https://www.awin.com/gb/news-and-events/industry-news/affiliate-links-on-instagram-stories
Referral Programme
All referral sales will be de-duped against affiliate sales and there will be a slight change to the usual last-click method of tracking in certain circumstances:
- If a new customer uses a referral code or link then clicks an affiliate link (within 30 minutes of the first click), this sale will be attributed to the referral scheme
- If an affiliate link is used 30 minutes or more after the referral link is clicked and no referrer code is redeemed then the affiliate will still be awarded the last click and receive commission for this sale
Note: Whenever a referrer code is used, the sale will not track via affiliates.
Any queries may be addressed to the network or the specific programme contact.
