PPC Activity:
KEYWORDS
Affiliates are required to refrain from registering or bidding on our brand terms, or misspellings, on all search engine or like services. These terms include, but are not limited to:
- "Fortnum & Mason"
- "Fortnum and Mason"
- “Fortnum's”
- "Fortnumm's"
- "Fortnum & Masons"
- "Fortnnum's"
Affiliates are prohibited from bidding on brand + voucher code terms. Bidding on generic product related terms is allowed.
Affiliates are asked to include brand and misspelling terms as negative keywords in all of their search engine marketing campaigns. This includes but is not limited to:
- Fortnum & Mason
DOMAIN RESTRICTIONS
Affiliates may not use any domain owned by Fortnum & Mason for PPC linking without express written permission. This includes but is not limited to www.fortnumandmason.com and www.fortnumandmason.co.uk.
Affiliates wishing to promote Fortnum & Mason through search engine marketing via a landing page should first contact the account management team to discuss this. PPC affiliates applying to the Fortnum & Mason programme without first discussing their promotion may find that their application is declined.
Affiliates are asked not to register domains which are similar or misspellings of Fortnum & Mason brand. Any activity of this kind on the campaign will result in commissions being declined.
Affiliates may not put the Fortnum & Mason website into frames or use masked URLs.
VOUCHER CODE USE
Any promotional and incentive offers and codes must be authorised through Affiliate Window. Use of unauthorised codes will result in non-payment of commission. Affiliate Window will be closely monitoring all voucher codes used in affiliate sales.
Affiliates found promoting unauthorised codes face immediate suspension from the programme. If you are unsure about which voucher codes you may promote please email Fortnumandmason@twentysixdigital.com.
CREATIVE
Affiliates may not alter any of the creative or text links available through the Affiliate Window interface.
Affiliates are also requested not to hardcode banners into their sites, so updates made to those available through Affiliate Window may take immediate effect.
In applying for the Fortnum & Mason programme you are agreeing to the above terms and conditions.
Anyone found infringing on these terms will be immediately warned and may have commissions reversed. We reserve the right to withhold commission during this time. Reactivation of your account will be decided on a case by case basis.
