NURSEM GRAMMAR BIBLE
HYPHENS
RULE 1
Hyphenate two or more words if when they come before a noun they modify and act as a single idea (a compound adjective).
Our soap-free hand wash.
Our fragrance-free skin fix.
But when a compound adjective follows a noun, a hyphen is usually not necessary.
Our hand wash is soap free.
Our skin fix is fragrance free.
RULE 2
When combining a noun or adjective and a present participle to form a unit of meaning that describes another word, use a hyphen to make that unit of meaning clear.
For all hard-working hands.*
Our fast-absorbing formula.
With moisture-locking plant oils.
But don’t use a hyphen when the modifier comes after the noun it’s describing.
The hand cream is fast absorbing.
And don’t use a hyphen when you are combining an adverb and a participle.
Frequently washed hands.
Naturally derived ingredients.
ALWAYS USE
• hard-working* • frequently washed • naturally derived • hand washing • non-greasy
NEVER USE
• unfragranced
• handwashing • hardworking
CAPITAL LETTERS
RULE 1
Always capitalise the names of ingredients.
Manuka Honey.
Hyaluronic Acid.
Avocado Oil.
RULE 2
Always capitalise the names of Nursem products when written in full.
Caring Hand Cream
Caring Skin Fix
Caring Hand Wash
But don’t use capital letter if embedded in a sentence in short.
Our skin fix is ideal for...
Use our hand cream if...
VOCABULARY NATURAL unaffected
ALWAYS USE
• gives
•
•
•
DON’T USE
• donates •
•
straightforward authentic
CARING
warm
considerate personal
EFFECTIVE
clear
informative
do what we say
