Program Terms
These Terms and Conditions are applicable on any advertising platform, including, but not limited to search engines, advertising networks and social media placements.
Pay Per Click Search Activity
Pay per click (PPC) search activity and brand name bidding is strictly forbidden by Silentnight.
- Affiliates are requested not to bid on any brand name terms or any derivation or misspelling (broad match or phrase). To avoid broadmatching issues, Silentnight terms should be added as negative search terms across your paid search accounts.
- Affiliates are not permitted to bid on hybrid terms that contain our brand name (including misspells and variations) within paid search activity, such as ‘silent night mattresses’ etc
- Bidding on any brand names sold by Silentnight is not permitted.
- Affiliates may not use domain names that contain the Silentnight brand name, (including misspells and variations) any connotations of this brand name or any domain name that would falsely associate Silentnight with a 3rd party website. Example: https://www.silentnightuk.com/, https://www.silent-night-beds.co.uk/ etc.).
- Affiliates are not permitted to use any of our brand names within their ad copy for paid search activity.
- Affiliates are not permitted to use any of our brand names (including misspells and variations) as a subdomain.
- Affiliates are not permitted to scrape the site to update inventory. Please use the updated data feed for site listings.
- Affiliates are prohibited from bidding on terms that contain links to our direct competitors’ brands.
Product Feed
Silentnight uploads a daily data feed to the Awin interface that contains the most up to date product listings and prices. We request all affiliates to use the most up to date pricing on their websites by downloading the feed on a daily basis.
- The feed is to be used for the affiliate's own website and not for use on 3rd party price comparison sites.
- Affiliates must not submit links to Silentnight products on Google Shopping – this is a violation of both Silentnight and the Google`s Merchant Centre terms and conditions.
- Offers must be up to date and current. Any affiliate found to be consistently promoting incorrect, out of date or misleading prices will be removed from the Silentnight merchants affiliate program.
Voucher Codes
You may only promote affiliate authorised voucher codes, these can be found on the ‘discount vouchers’ section on Affiliate Window or if agreed with the affiliate manager otherwise no commission will be paid on sales that have used the code. Please do not display onsite any voucher codes that have not been issued to you directly by Silentnight.
- All promotions must be updated within 48 hours of receiving our communication.
- All websites are requested to remove voucher codes or mark them as expired once an offer has finished.
- Expiry date must be clearly visible if a voucher code has been issued.
General Promotion
- Usage of the Silentnight name or logo in any email material is not permitted unless approved by Silentnight Affiliate Manager.
- Affiliates should only use advertising material and content supplied by Silentnight or Affiliate Window on behalf of Silentnight (advertising must be downloaded from the Awin Interface).
- Advertising material must not be edited or modified unless written consent is given from the Silentnight Affiliate Manager.
- Silentnight do not pay commission on orders that utilise our 3rd party finance packages for payment.
- Silentnight do not pay commission on orders paid using a Silentnight gift voucher.
- Silentnight do not pay commission on orders that have been amended, finalised or placed over the telephone.
- We request affiliates not to hardcode banners into their website so that creative updates can take place.
- Affiliates accept that in becoming a Silentnight affiliate they will act in a responsible manner that does not bring Silentnight and any of its associated brands, product or services into disrepute.
- Affiliates found breaching any of the Terms and conditions will be served a warning, commission payments may be put on hold and may be suspended from the Silentnight Affiliate program.
