When describing our brand, more importantly our lab- grown diamonds, one needs to be extremely careful with the wording. This is simply down to the fact that it must not be misunderstood by the consumers. Here are some guidelines on what to say, and what not to say -
WORDS TO USE WHEN DESCRIBING OUR DIAMONDS
1. Cultured
2. Lab-grown
3. Ethical
4. Environmentally kind
5. Real
WORDS NOT TO USE WHEN DESCRIBING OUR DIAMONDS
1. Synthetic
2. Mined
3. Fake
4. Natural
