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Attribution Period (Cookie Length)

45 Days

SEM Policy

Please do not bid on the 20i brand name or any variations of our brand name (including typos). Protected keywords include but are not restricted to:

20i,, my20i, i20,

Bidding on any non 20i branded keywords such as Web Hosting is allowed. You must make sure the display URL is not a 20i URL.


Programme Restrictions

Unless explicitly authorised otherwise by 20i, the following programme restrictions apply:

  • Affiliates are not permitted to purchase, own or bid on any domain names with the word ‘20i’ or misspellings of ‘20i’ in the URL. 
  • Affiliates must not include 20i brand terms, or misspelt variations of the same, in the sub-domain of their website’s URL. For example:
  • Affiliates may use correctly spelled 20i brand terms after the domain of their website’s URL. For example:

Any affiliates who do not abide by these rules risk having their commissions set to zero and possible suspension.


Landing Pages

Affiliates are not permitted to perform direct linking PPC activity to our site.

Affiliates are prohibited from passing products directly to the shopping basket on our site(s). The action of placing the product in the cart must be instigated by the consumer and take place on our domain.