Applying to become a schuh Affiliate, you agree to the following:
- Your website must be compatible with schuh and our values
- Your website must be clear in promotional intent and content
- You will not promote schuh in an inappropriate manner such as obscene or sexually explicit material, violent, discriminatory or abusive material, libellous, blasphemous or defamatory material
Voucher Code Use
- Affiliates are only permitted to publish codes that have been created for them through the interface or arranged with schuh
- The advertiser reserves the right to decline any commissions where the transaction has been made with a non-authorised code
- Affiliates found promoting unauthorised codes continually face suspension from the program
Paid Search
Schuh runs its own PPC advertising campaigns. Please follow the following guidelines in relation to PPC traffic:
- Affiliates are not permitted to bid on our brand name as a keyword within paid search activity e.g. schuh, schuh.co.uk, schuh uk
- Affiliates are not permitted to bid on misspellings are variations of the brand name as a keyword within paid search activity e.g. shuh, schuch
- Affiliates are not permitted to bid on hybrid terms that contain our brand name, including misspellings and variations e.g. schuh trainers, schuh womens, schuh boots
- Affiliates are not permitted to appear under search terms that contain our brand name. Please assign a negative broad match to all schuh brand terms including “schuh”, “schuh.co.uk”, “schuh shoes”
- Affiliates are not permitted to direct link by using our official URL as the display URL within their ad copy
- Affiliates are not permitted to use domains containing our brand name (including misspellings and variations) within our paid search activity
- Affiliates are not permitted to use our brand name (including misspellings and variations) within the subfolders of their domains for paid search activity
- Affiliates are not permitted to use our brand name (including misspellings and variations) as a subdomain of their own domains for paid search activity
- Brand bidding on schuh terms without explicit permission from schuh will result in declined commissions for the day of unauthorized activity and suspension from the programme.
Cashback/Loyalty
- Commissions will not be awarded if you are offering cashback or loyalty points to a customer who has also used a unique voucher or promotion code e.g. student discount, refer a friend discount, staff discount
- Cashback and loyalty publishers will receive 3% for full price items and 2% for sale items.
- Cashback will be rejected for items purchased in the schuh imperfects range (from 9-2-20)
- Only orders deemed to be genuine personal customers orders will be approved
Completed transactions will see publisher commissions rejected in the following circumstances:
- A publisher has actively promoted a coupon code that has exclusivity with another publisher
- A publisher has been brand bidding on schuh terms without the requisite permission from schuh
- Item is from the imperfects range (from 9-2-2020)
- Any expired codes are processed after their expiry date
- A discount code from the schuh Refer-A-Friend program has been redeemed (from 2-9-2020)
