Full Terms & Conditions
Please note that failure to comply with these terms and conditions could result in your relationship being terminated and/or any commissions earned being reversed. Examples include, but are not limited to the following:
Voucher Code Affiliates
All voucher code affiliates are expected to adhere to the below:
RAID asks that affiliates adhere to the new guidelines from the Internet Advertising Bureau Affiliate Marketing Council (IAB AMC). Therefore, the terms & conditions of this affiliate programme have been set to reflect these guidelines:
1. Using "Click to Reveal" when there is no valid or current code present is not permitted for affiliate publishers using "Click to Reveal" to show any deals / offers / sales instead of vouchers.
2. Voucher code affiliate publishers must clearly detail the voucher offer that will be revealed by the click.
3. A valid code or promotion is defined as a code that has been legitimately issued by RIAD for use by affiliates and not a code that has been issued to consumers direct via social media, website or any other media. This code or promotion will have an activation date and where necessary a deactivation date.
4. Voucher code directories must contain clear categorisation and separation between deals / offers / sales and discount codes.
5. Publishers are not allowed to promote/display any student discount offer unless previously agreed with the RAID team directly.
6. Publishers are not permitted to promote/display RAID Black Friday’s, Christmas, New Year and/or Cyber Week’s offers unless previously agreed with the RAID team directly.
Furthermore, the following offers cannot be promoted/displayed:
- Monetary discounts (e.g. £50 Off)
- Refer a Friend
- CRM/Social Codes (those are exclusive to the specific channel)
- Codes that belong to other publishers
- Student discounts (unless previously agreed with the RAID marketing team directly and in advance)
- Codes/offers that haven’t been specifically passed to you by RAID/Awin directly
Affiliates may not alter any of the creative or text links available through the Awin interface. Affiliates are also requested not to hardcode banners into their sites, so updates made to those through Awin may take immediate effect.
Anyone found infringing on these terms will receive a warning and may have commissions reversed. We reserve the right to withhold commission during this time. Continuous infringement of these terms will result in suspension.
Affiliates may not put the RAID website into frames or use masked URLs.
The RAID data feed with up-to-the-minute pricing information will be refreshed each day.
Affiliates are requested to make every effort to maintain RAID’s most current pricing information in their promotions.
1. Pay Per Click search activity
Affiliates are not permitted to carry out any PPC search activity directing traffic to RAID website(s) except by special arrangement.
Affiliates generating traffic to their own sites must also abide by the following rules.
a. Using the RAID or LOVERAID brand term in the sub folder of the display URL (eg www.affiliate.com/ RAID) – Not Allowed
b. Using the RAID or LOVERAID brand term in the sub domain of the display URL (eg www. RAID.affiliate.com) – Not Allowed
c. Using the RAID or LOVERAID brand or a misspelling of the RAID brand in the display URL (eg www.RAIDs.com) – Not Allowed
d. Using the RAID or LOVERAID brand in the ad title – Not Allowed
e. Using the RAID or LOVERAID brand in the ad text – Allowed
f. Bid on the brand term “RAID” or “LOVERAID” – Not Allowed
g. Bid on misspellings or extensions of the brand (eg “RAIDs”) – Not Allowed
h. Bid on RAID brand + generic terms (eg “RAID Boots”) - Not Allowed
i. Bid on the advertisers URL www. LOVERAID.com) – Not Allowed
j. Show adverts on competitors’ brands – Not Allowed
k. Please note affiliates are NOT allowed to bid on any variations of the brand name RAID or LOVERAID. Bidding on any brand sold on LOVERAID.com is also not allowed
l. RAID and LOVERAID and common misspelling should be added as negative terms to all affiliate paid search campaigns.
2. Discount code / voucher code websites
As standard all voucher code use needs to comply with the official IAB guidelines which can be found here:
a. Publishers may only use discount codes which have been supplied to them by Awin or RAID directly. Please apply to Awin or the detailed contact at RAID to obtain authorised codes for the RAID programme.
b. Publishers must not display made up / invented discount codes on their site(s) or display discount codes that were intended for use in other channels or for other online publishers.
b1. Publishers are not allowed to promote/display any student discount offer unless previously agreed with the RAID team directly.
c. Under no circumstances are publishers allowed to surreptitiously use i-frames to set Awin cookies onto a user’s computer.
d. Discount code publishers with websites that encourage users to “click here to reveal offer / code” thus setting an Awin cookie can only use this function if a voucher code exists for the RAID programme. If there is no voucher code available for the RAID programme publishers must not use this method, as it leads to a poor user experience for potential RAID customers and can cause customer service issues.
e. If a discount code has been issued to publishers and it has an expiry date the publisher must clearly display on its website(s) the expiry date of this discount so that the user can decide whether they want to go ahead and click the publisher’s link.
f. If publishers wish to maintain expired discount codes on their sites for search engine optimisation reasons, they must display clear notification to the user that the discount has expired. This notification must be located right next to the expired discount code. The font size must be no smaller than the site(s) body text and the colour used must contrast clearly with the background It is not acceptable for the notification to be displayed a significant distance from the expired code.
3. Cashback sites
Please note that use of any promotional/voucher codes that haven’t been issued to you by RAID or Awin, will result in the sales being declined. This includes voucher codes that were exclusively given to another affiliate or codes from other online sources.
In instances where exclusive codes have been issued to the cashback site directly by RAID or Awin, the user will be eligible to earn cashback.
4. Email Marketing
a. All email marketing must be signed off by RAID and the marketing management team.
a. Publishers are allowed to deeplink to a chosen offer or category on the RAID site
b. Linking through splash pages is not permitted (i.e. those on the RAID home page) as this interferes with the analytics package that is currently in place. Therefore, an affiliate tracking link must not include the splash page parameter (e.g. ?cm_re=SplashRAID%20-)
For any sites that display commission rates, please ensure that this is clearly stated on your websites to ensure customers/members are aware of these T&C!
6. Google Shopping Ads
Please note that bidding on Bing and Google Shopping is not permitted by affiliates.
Affiliate Approvals –
All affiliate sites are audited on sign up to ensure any brand compliance issue that may exist are met. Any affiliates without a working URL will be rejected.
All commissions will be validated on a 35 day period and RAID reserves the right to claw back commission on all customer returned goods and refunds.
We reserve the right to modify this Agreement at any time as demanded by the business without prior notice.