The Princeton Review

The Princeton Review has revised its terms to maintain transparency with publishers. For convenience, included are general terms that apply to all publishers as well as additional terms based on publisher categories. The objectives are to ensure efficient program management, promote accountability, and encourage communication with publishers. Publishers are reminded that affiliate marketing is based on appropriately attributed performance. To foster growth driven by results, The Princeton Review will periodically update its terms in the ongoing optimization of its program. It is understood that publishers have read AWIN’s Legal Policies. 

General Terms

• Publishers applying to The Princeton Review Affiliate Program must be prepared to share information about their website audience and usage with The Princeton Review.
• Publishers must provide 7 days prior written notice to The Princeton Review before changing promo placements.
• Publishers must provide promo/placement data within 30 days of The Princeton Review’s request including referring URLs, time on page and bounce rate.
• Publishers must prohibit SEM campaigns unless The Princeton Review provides explicit written consent for them.
• Publishers must request permission and receive written approval from The Princeton Review in order to engage in promotional activities other than the one under which they were approved for The Princeton Review Affiliate Program.
• The Princeton Review may make changes to these terms with 7 days prior written notice to Publishers.
• Publishers have 45 days from approval for product placement to begin generating clicks. If they do not, The Princeton Review will remove them from The Princeton Review Affiliate Program.
• Publishers have 90 days from approval for the clicks they generate to generate sales. If they do not, The Princeton Review will remove them from The Princeton Review Affiliate Program.
• Unresponsive publishers will be immediately be removed from The Princeton Review Affiliate Program.
• Pages/articles dedicated to The Princeton Review’s products may not feature competitor offers.
• Publisher can only use promo/coupon codes that were provided directly to publisher from The Princeton Review.
• Publishers who do not meet the applicable approval criteria, as listed below, will not be accepted into The Princeton Review Affiliate Program. However, The Princeton Review may, in its sole discretion, waive the applicable approval criteria based on an outline of specific actions/campaigns a publisher commits to undertake to promote The Princeton Review.
• Publishers who do not adhere to any of these terms will be removed from The Princeton Review Affiliate Program.

Incentive, Promo, Voucher & Discount Sites

• Approval Criteria:
  • Must have at least 100k monthly visitors or 1m annually.
  • Must have live and active social accounts (10k+ followers on FB and/or Twitter).
  • Must have generated sales in the education vertical.
• Terms
  • Click to reveal is not permitted if there is no current/valid code present.
  • If invalid code is found, it must be updated within 7 days of notice.
  • Expired coupons may not be promoted and must be removed.
  • Publishers must clearly state the promo/voucher details offered when providing a link.
  • Codes that expire must display expiration date and be clearly visible.
  • Any code that is on The Princeton Review site and was not provided directly to publisher from The Princeton Review may not be used and must be removed.  Transactions that include such promos may be declined.
  • Publishers may only use creatives on the platform for promoting The Princeton Review that have been provided by The Princeton Review or that have been developed by the publisher and approved by The Princeton Review. 
  • Publishers may only offer 1 coupon per product.
  • Publishers should audit promos quarterly.

Content, Review/Comparison Sites

• Approval Criteria:
  • Website content must be related to higher education or a professional certification that is nationally recognized.
  • Must have at least 5k monthly visitors or 50k annually.
  • Live and active social accounts (500+).
  • Sites that are not in higher education may apply if
    • They promote general education including online certifications or contain content in STEM subjects.
    • They have at least 10k monthly visitors or 100k annually.
    • Have at least 1k followers across their social accounts.
• Terms
  • Articles may include subjective reviews of The Princeton Review products, including positive and negative assessments if they are written within the same article.
  • Any articles that present purely negative assessments of The Princeton Review may not be published. If any publisher violates this term, the publisher is subject to immediate removal from The Princeton Review Affiliate Program.
  • Any articles must be presented to The Princeton Review at least 7 days prior to publishing. The Princeton Review may request changes or to offer input to the article but understands that they may not be granted.
  • Content that includes screenshots, videos or other material found in The Princeton Review’s courses must receive The Princeton Review’s written approval prior to being published.

Technology Sites

• Technology publishers and publishers who do not operate on a cpa basis must provide projections using historical data (ideally with other merchants in the education vertical) to demonstrate ROI.

Subnetworks

• Approval Criteria:

1. Subnetworks applying to The Princeton Review Affiliate Program must have at least 5 publishers within their network to apply.
2. At least 1 publisher in the subnetwork must meet the applicable approval criteria.

Last updated on 10/27/20.