PERSONALITY: The Weston personality is friendly, approachable, earnest and fun.
TONE: We’re informal, casual and conversational. We’re down-to-earth and always honest. We have a sense of humor and let our love of fun shine. Our customers are clever do-it-yourselfers who don’t have time for complication, nor do they appreciate corporate formality. Our goal is to mirror the customer’s communication style.
KEYWORDS: Down-to-earth, know-how, rugged & refined, reliable, time-honored, heirloom, authentic, confident, trusted, wise, adventurous, edgy, enduring, simplicity, useful, hard-working, humble, mindful, tradition, family, connected, real food, do-it-yourself, from-scratch
