PPC
Affiliates are not permitted to bid on Co-op brand terms or misspells, including but not limited to: Co-op, The Co-op, Co-op Life Insurance, Co-operative, The Co-operative.
Use of Co-op brand terms:
Do Use Brand name(s)
- Refer to us only as ‘Co-op’
- Use ‘proper’ case on brand and product names (unless you need to capitalise everything, eg in a header)
- Only capitalise the ‘C’ on Co-op
Examples: Co-op, Co-op Food
Don’t Use
- Don’t use ‘The’ in front of Co-op
- Don’t refer to our old name, ‘The Co-operative’
- Don’t use lower case lettering at the start of brand names
- Don’t capitalise the second ‘o’ in Co-op
Examples: The Co-op, Co-Op, Co-operative, co-op food
Logo
Do
- Use logos provided
- Feel free to request your own bespoke size if you’d prefer
Don't
- Resize the logo
- Lift the logo from the website
Codes
Should any publisher promote or include a leaked code (be it assigned to another publisher or channel) then commission made against the sale will be declined.
You should only promote/push codes that you have received from our team directly
Copy
In accordance with FCA regulations, it is imperative that all copy is standalone compliant and never misleading. This means that all promotions must be substantiated directly after the message itself. For this reason, you can only publish copy that has been approved by Co-op Compliance Managers.
Bespoke copy - In order to make it easier for you, we’ll provide bespoke copy each time we make a change. This will have been pre-approved by our compliance team and tailored to your website.
Creating your own copy - If you’d like to write your own copy then we’d be happy to support you with this. We can supply a list of promotional messages and required substantiation or append the relevant content to your messages for you. We can discuss any required amends along the way until we have compliant copy for you to proceed with.
Copy Auditing: Upon any change requests, Co-op will work with you after an update is requested to ensure that your content remains compliant. If you would like information regarding our 3-day compliance process, please contact us.
Compliance failure could result in your removal from the programme; however our ultimate goal is to work together to produce content that is both compliant and engaging.
