Brand Guidelines
Please see the 'Brand Design Guide' PDF under 'Documents' for more information.
Trademark Guidelines
In these Terms and Conditions no licence has been granted to use any trade mark of CarFinance247 (CarFinance247 International Limited) or its affiliated companies including, without limitation, the trademarks CarFinance247 or CarFinance247.co.uk or confusingly similar names.
1. Bidding directly or indirectly for any brand name featuring CarFinance247 trademarks or any similar trademarks, misspellings or derivatives of the trade marks. This applies to all search engines.
2. Using CarFinance247 trademarks, trademark misspellings or similar variations in the written copy on adverts, including on pay-per-click adverts in search engines.
3. As part of the main domain that would mislead the consumer to believe that the website is part of CarFinance247 International Limited, for example, www.CarFinance247domain.com, however it will be possible to use www.domain.com/CarFinance247 (however, this is not for use as a display URL within listings on paid search within search engines, for example, Google. or in an email address).
4. Using www.CarFinance247.com as the display URL in Google, or any other paid performance website or generally misleading the consumer into believing the advertisement is from the official www.CarFinance247.com website. This includes all paid performance keywords.
5. For the purpose of diverting customers to websites not owned by CarFinance247 International Limited or to give priority to websites not owned by CarFinance247 International Limited over the website www.CarFinance247.com
6. Making or passing off as being owners of CarFinance247' trademarks or taking any action which is likely to confuse or mislead third parties to believe that the affiliates / or website are owners of CarFinance247 trademarks.
7. Registering any URLs that include any of CarFinance247 trademarks, or any version that could be mistaken for an official website of CarFinance247 International Limited.
8. Using CarFinance247 creatives in pop-up or pop-under windows, or to link to any website of CarFinance247 by embedding them in an iframe from the website of the affiliate. It should also be clear to consumers that by clicking on the links of the website owned by CarFinance247 International Limited they have left the website of the affiliate and are now on a website owned by CarFinance247 (CarFinance247 International Limited) and that the URL should not be masked in any way.
9. Publishers must seek approval before taking/scrapping content from the CarFinance247.com site.
10. Using "add to favourite" campaigns that would mislead consumers to think that they are bookmarking a website of CarFinance247, when in fact they are bookmarking the website of the affiliate / third party.
If you have any questions regarding this programme please contact: Kirsten.black@carfinance247.co.uk
