Multi-award winning menstrual care brand with a planet-friendly period care range. We're here to inspire better, sustainable ways to manage periods.


Attribution Period (Cookie Length)

30 Days

Terms & Conditions


In the event of suspension from the program due to failure to adhere to the program terms and conditions, all pending commission will be declined.


Program membership

Membership to the TOTM affiliate program will be based on brand and demographic fit at the discretion of TOTM, which we will assess on an ongoing basis. If any affiliate fails to meet the threshold for this then we are within our rights to terminate your affiliation with our brand without notice.

While TOTM is happy to discuss exposure opportunities with affiliates, affiliates must not release confidential or sensitive information around campaigns, products or services into the public domain at any time before being approved to do so by the TOTM affiliate team.


PPC does not allow affiliates to bid on any of their brand terms, including mis-spells and variations of brand terms.

Affiliates may not promote TOTM voucher codes using PPC adverts.

There are no restrictions on keyword bidding on generic non-brand phrases, provided this traffic is directed to a website or page approved by the TOTM team. 



Affiliates are not permitted to send any unsolicited email (‘spam’) under this program. Should you wish to send out a solus email or include TOTM in a communication to your user base (such as a newsletter), affiliates must contact us first so that we can approve.


Voucher codes & promotions

Only codes that are supplied to the affiliates by TOTM are valid for affiliate use. Any codes that are found to be displayed on sites that are non-approved will result in commissions being declined.

TOTM will decline commission on sales which contain an unauthorised code, expired code or exclusive code that has tracked through a different publisher to whom the exclusive code was assigned to.

Commission will only be approved on new customers only whether that be subscriber or one off purchasers.

The affiliate should adequately explain to the customer any terms & conditions of a promotion, such as eligible dates, products and customer types. Customers must enter promo codes at the checkout section and be eligible to redeem.

In respect of any promotional information provided by TOTM to the affiliate in advance of a promotion, TOTM shall specify an agreed date for the release of such promotional information. Until that release date, the affiliate acknowledges and agrees that the promotional information shall be considered commercial information and treated in strictest confidence. Failure to adhere will likely lead to suspension from the program.


Tracking and URLs

Customers must access TOTM products through links and banners placed on your site or socials. Customers are tagged with a cookie to signify referral from your site. When orders are placed within 30-days of the referral, your account will be credited with the relevant commission. The duration of the tracking cookie is 30 days. A tracking cookie can only be overwritten by a new cookie (“last cookie wins” logic).

URL query strings used should only contain the string given in the affiliate dashboard and not any additional tracking information/ tags. However, any destination from TOTM can be used as the landing page. Alternatively, you can contact the TOTM affiliates team about requesting a bespoke landing page, which may be created at TOTM’s discretion.

Affiliates are not permitted to use the brand name (including misspells and variations) as a domain or subdomain, however may use the TOTM brand as a sub folder.


NOT permitted:




Successful payment and dispatch are necessary components of an ‘order’, therefore any subscription order cancelled before dispatch or payment will result in commissions being declined. Payment of commission will only be approved once the first subscription order has been dispatched which can be up to one month in the future.

TOTM will pay commission to affiliates following the successful payment made by each new customer generated by the affiliate. Commission will only be paid on new customer orders, unless agreed with the TOTM affiliate team. If the TOTM team deems that a customer has already ordered on, the commission will not be paid. TOTM reserves the right to reverse commissions due to returns, order cancellations and erroneous order duplication. We also reserve the right to defer or refuse commissions for disputed orders or orders we reject and cannot be fulfilled.


Creative & Branding

Please ensure that you use the URLS supplied for the banners, and do not host these yourself. This ensures that we can manage and update the designs, allowing them to automatically update on your sites.

If you wish to edit the creative in any way, permission must be granted by TOTM.

TOTM is required to be written in capital letters at all times and pronounced as so rather than "totem" or "time of the month"

TOTM is an acronym for ‘time of the month’ and should always be pronounced phonetically as ‘tee oh tee em’ requires clearance on draft proofs of any copy that is to appear in any offline communication including and not limited to press campaigns

Affiliates may not put the website into frames or use masked URLs

TOTM kindly asks all affiliates to publish only original content – please do not duplicate any existing content from the TOTM site


Notice Period

Please note this merchant operates a 7 day notice period upon closure. 


Social Content Creators

Please note if you wish to use affiliate links within your Instagram Stories and other social channels, you will need to use #ad as the only valid identifier to be ASA compliant. Awin has a one-page website - Paid for Advertising - which explains how free content can have a commercial relationship attached to it. This can be linked to by any affiliate in order to make your readers aware of how affiliate links work. If you have any questions on this please speak to your account contact.

Affiliates will not disclose any confidential information as outlined in the Awin terms and conditions. This is inclusive of trading plans, messaging and promotions which should not be distributed or advertised until go live date.


Commission Rates


****Please note**** revised commission structure as of September 2020


Basic affiliate scheme

Voucher Sites: 7%

Email: 7%

Display: 7%

Blog/Social/Editorial: 15%


Customer/influencer ambassador scheme

20% base rate + discretionary monetary bonuses