Established in 1856, F.Hinds is an independent, family owned and run jewellery business celebrating over 150 years in the business. They offer an extensive selection of diamonds, gold and silver jewellery, watches, clocks, collectibles and giftware.


Attribution Period (Cookie Length)

90 Days


Publisher Agreement

The agreement below governs the relationship between “You” (the affiliate) and “We” or “Us” (the F.Hinds affiliate campaign). 

By agreeing to the below, you agree that you will comply to all conditions outlined and understand that any breach of these Terms & Conditions may result in your removal from the campaign and commissions being declined.

PPC Policy

Unless specifically agreed in writing with F.Hinds, affiliates must not:

i) Purchase, license or operate any domain name which is confusingly
similar to “”  or”” 

ii) Bid on the “” keyword, or any of its misspellings, on any of
the search engines that currently operate web services; a non-exhaustive list of possible derivatives of the brand term are:
fhinds com
www fhinds com
www fhinds
www fhinds.
fhinds dot com
fhinds .com uk
fhinds uk

iii) Use the keyword “” to perform paid search activity across
any search engines that operates web services and to that effect,
Affiliates must add the “”  keyword and its derivatives as above as negative matches to their PPC campaigns. “A negative match needs to be setup on both exact and broad match terms.”

iv) Use the term “f.hinds” or its derivatives in the affiliate's ad text for driving traffic from F.Hinds competitors' brand terms to F.Hinds site or the affiliate's sites.

v) Drive paid or unpaid traffic from search engines directly to F.Hinds pages or the site overall. The affiliate has to use their own sites for traffic from search engines.

For the avoidance of doubt, the above restrictions or the specific terms of agreement regarding authorised PPC activity shall supersede any conflicting provision that may be found in any section of this Agreement.

These rules are effective immediately (17th April 2013) and should the affiliate not
comply they will be suspended from the F.Hinds affiliate programme with immediate effect.

Purchase of Domains 

Affiliates are not permitted to register domain names that include variations of F.Hinds own URL unless agreed directly with F.Hinds. 

Email policy

Affiliates are not permitted to send any unsolicited email ("spam") under this affiliate programme. If you wish to send out an email on behalf of F.Hinds to your database you must seek prior approval from F.Hinds

In addition, all creative must be signed-off by F.Hinds prior to final send.

Please email, to obtain prior approval before send.

Discount Code Policy

Affiliates are only permitted to use any discount code or voucher code provided directly by F.Hinds/Affiliate Window for their use in the affiliate channel.

Affiliates are not permitted to promote any discount code or voucher codes that are being utilised exclusively by other marketing channels. The use of “illegal” discount codes may result in sales being declined and ultimately suspension from the affiliate program.

Affiliates are also expected to adhere to the IAB Voucher code, code of conduct. More information on the voucher code guidelines can be found here  Affiliates found to be in breach of the code of conduct will be removed from the F.Hinds campaign and sales may be declined.

Display Activity

Any affiliates that promote F.Hinds via display are responsible for their activity, regardless of whether they own the websites on which they are promoting F.Hinds. F.Hinds reserve the rights to withhold commissions if the affiliate breaches F.Hinds terms and conditions.

Copy & Creative

Affiliates should only use creative supplied directly from the Affiliate Window interface. 

Affiliates must only use the copy provided to them by F.Hinds or through the Affiliate Window system.

Bespoke copy/creative may be signed-off on a case-by-case basis. Please contact email with any bespoke requests.  

Social Media & Mobile

Affiliates are not permitted to pose as F.Hinds on any social media or mobile platforms. Affiliates are permitted to advertise F.Hinds on their own branded social and mobile pages.

Breach of Network Terms & Conditions

Any action taken by the affiliate network (Affiliate Window) to remove an affiliate site from the network may result in an affiliate being removed from the F.Hinds affiliate campaign.

Affiliate Approvals

Affiliates applying to the F.Hinds program will be reviewed by F.hinds’s Affiliate Account Managers who will make a decision on if the site is appropriate to the F.Hinds brand. Affiliates who will not be accepted onto the F.Hinds affiliate program are; rebate catchers, browser plugins. F.Hinds will also not accept any affiliate onto the program who promotes adult, gambling, illegal or defamatory content. 

Browser Plugins

Affiliates are not permitted to promote F.Hinds through any plugin unless they have direct authorisation from the F.Hinds marketing team, in addition to being accepted onto F.Hinds affiliate program. The unauthorised use of this type of software/script may result in sales being declined and ultimately program suspension.

Sales Validation

Sales are validated 30 days after purchase on a monthly basis on the F.Hinds affiliate program, with commissions being paid on completed sales past their return date. 

Affiliate Commission

The F.Hinds affiliate program offers a baseline of 7% standard affiliate commission for new customers, 5% for returning and 4% for sale items.

Commissions will not be paid on charitable items, pre-owned premium watches or bullion including coins and mounts.  

Voucher Codes

Voucher codes are available for affiliates; please contact us directly to discuss the options:

Cookie Period

Cookie period is 90 days



If you have any questions or queries please contact the F.Hinds account team on