Here's the branding guidelines copy for the Awin field:
The Naked Margarita is a luxury brand. All promotional content must reflect that positioning — clean, considered, and premium in tone. Do not position TNM alongside mass-market RTDs or discount messaging.
Logo and name
Always refer to the brand as "The Naked Margarita" in full on first reference. "TNM" is acceptable shorthand thereafter. Do not abbreviate, alter, or combine the name with other words.
Imagery
Use only approved product imagery available in the Awin dashboard. Do not use third-party images, screenshots, or unbranded photography to represent the product. Do not alter, crop, or recolour approved assets.
Tone
Content should be confident, understated, and occasion-led. The brand sits alongside premium wines and champagne — write and style accordingly. Avoid superlatives, discount language, and urgency-led copy such as "cheap", "deal", "limited time offer", or "best price".
Alcohol responsibility
All content must include responsible drinking messaging where required under the CAP Code. Do not present alcohol consumption as a solution to personal problems or emphasise intoxication.
Approval
If you are unsure whether a piece of content meets these guidelines, contact us before publishing. We reserve the right to request removal of content that misrepresents the brand.Please click here to add your branding guidelines. If you do not have branding guidelines, enter 'No branding guidelines'.
