FOLD Reformer

These Programme Terms and Conditions apply to all publishers, affiliates, influencers, content creators, networks, technology partners and any other third parties accepted onto the FÔLD Reformer affiliate programme through AWIN.

By applying to, joining or promoting the FÔLD Reformer affiliate programme, you agree to comply with these Programme Terms, the AWIN Publisher Terms, the AWIN Code of Conduct, all applicable AWIN platform rules, and all applicable laws and advertising regulations in the territories in which you operate.

If there is any conflict between these Programme Terms and AWIN’s standard publisher terms, AWIN’s terms will apply in relation to use of the AWIN platform, tracking, payments and network-level obligations. These Programme Terms govern the additional rules for promoting FÔLD Reformer.

1. About FÔLD Reformer

The FÔLD Reformer programme is operated by FOLD Reformer LTD, company registration number 15774859.

FÔLD Reformer provides premium Reformer Pilates equipment, accessories, app-based Pilates content and related services. Our mission is to make Reformer Pilates more inclusive, accessible and simple for people to enjoy at home, in studios and in flexible spaces.

Contact email: hello@foldreformer.com
Website: www.foldreformer.com

2. Programme Eligibility

We reserve the right to accept, decline, suspend or remove any publisher from the FÔLD Reformer affiliate programme at our sole discretion.

Publishers must operate websites, social media accounts, email lists, communities, apps or platforms that are suitable for the FÔLD brand and audience. We welcome high-quality publishers in relevant categories including, but not limited to:

• Pilates, fitness, wellness and lifestyle content
• Home gym, interiors and flexible living content
• Health, movement and wellbeing communities
• Premium product review sites
• Relevant editorial, comparison and shopping platforms
• Approved influencer and creator partners
• Approved cashback, loyalty, rewards or voucher partners, where expressly accepted by FÔLD

We may reject or remove publishers whose content, conduct or traffic sources are inconsistent with our brand, including but not limited to sites or platforms that contain unlawful, misleading, offensive, discriminatory, adult, violent, hateful, defamatory, exploitative or low-quality content.

3. Acceptance onto the Programme

Acceptance onto the programme does not create any employment, agency, franchise, joint venture, partnership or representative relationship between you and FÔLD Reformer.

You are an independent publisher responsible for your own promotional activity, content, tax obligations, disclosures, advertising compliance, platform compliance and use of AWIN.

You may only promote FÔLD Reformer using approved links, creatives, product feeds, voucher codes, copy, imagery or other assets made available by FÔLD Reformer or AWIN, unless we have given prior written approval.

4. Commission

Approved publishers may earn commission on qualifying sales tracked through AWIN and validated by FÔLD Reformer.

Commission details, including rate, cookie window, attribution rules and validation period, will be set out in AWIN and may be updated from time to time.

Commission is only payable on valid, completed and qualifying customer orders that are tracked through AWIN and approved by FÔLD Reformer.

5. Qualifying Sales

A qualifying sale is a completed purchase by a genuine customer who has clicked through from an approved publisher link and completed a valid transaction on the FÔLD Reformer website within the applicable cookie window.

A sale will not qualify for commission where, in our reasonable opinion, the transaction is invalid, cancelled, refunded, returned, fraudulent, duplicated, artificially generated, self-referred, in breach of these Programme Terms, or otherwise ineligible under the AWIN platform rules.

FÔLD Reformer reserves the right to decline, reverse, reduce or amend commission in accordance with these Programme Terms and AWIN’s processes.

6. Non-Qualifying Sales and Commission Reversals

Commission may be declined, reversed or amended in circumstances including, but not limited to:

• Cancelled, refunded or returned orders
• Failed, incomplete or unpaid transactions
• Duplicate transactions
• Fraudulent, suspicious or artificially generated transactions
• Self-referrals or purchases made by the publisher for the purpose of earning commission
• Orders placed using unauthorised voucher codes
• Orders placed by dealers, resellers or distributors without permission
• Transactions generated through misleading, non-compliant or prohibited marketing activity
• Transactions where another marketing channel or partner has valid priority under our attribution or de-duplication rules
• Orders where the customer has breached FÔLD Reformer’s customer terms
• Orders resulting from prohibited PPC, paid social, domain, cookie stuffing, forced click or adware activity

FÔLD Reformer’s decision on transaction validation is final, subject to AWIN’s applicable dispute processes.

7. Attribution and De-Duplication

FÔLD Reformer may operate attribution, validation and de-duplication rules across affiliate, paid search, paid social, email, referral, influencer, direct partnerships and other marketing channels.

Where multiple channels or partners contribute to a sale, commission may be attributed, amended or declined according to FÔLD Reformer’s attribution rules and AWIN’s tracking records.

We reserve the right to de-duplicate affiliate sales against other paid or owned channels, including but not limited to paid search, paid social, email, referral programmes, influencer codes, customer service discounts, direct partnerships and internal promotions.

8. Voucher Codes, Offers and Promotions

Publishers may only promote voucher codes, discount codes, app offers, finance offers, bundles, delivery promotions or other promotional messages that have been expressly issued or approved by FÔLD Reformer for affiliate use.

Publishers must not promote expired, unauthorised, private, customer-specific, influencer-specific, referral, staff, showroom, customer service or abandoned basket codes unless we have given prior written approval.

Voucher and deal publishers must display accurate, current and clear information. You must not suggest that a code is valid, exclusive or time-limited unless that is true and approved by FÔLD Reformer.

Any publisher found to be promoting unauthorised, misleading or expired offers may have commission declined and may be removed from the programme.

9. Cashback, Loyalty and Reward Publishers

Cashback, loyalty and reward publishers may only promote FÔLD Reformer if expressly approved onto the programme.

Approved cashback or loyalty publishers must clearly communicate their own reward terms to customers and must not make promises that conflict with FÔLD Reformer’s terms, delivery estimates, refund policy, finance terms, warranty terms or AWIN tracking rules.

FÔLD Reformer is not responsible for cashback, loyalty points or rewards offered by a publisher to its users.

10. PPC and Paid Search Policy

Unless we have given prior written permission, publishers must not bid on FÔLD Reformer brand terms or variations in any search engine, shopping engine, marketplace, app store, paid social platform or other paid media environment.

Prohibited bidding terms include, but are not limited to:

• FÔLD
• FOLD
• FOLD Reformer
• FÔLD Reformer
• foldreformer
• foldreformer.com
• Original FÔLD Reformer
• Easi-FOLD
• Easi-FOLD Reformer
• Any misspellings, variations, close matches or combinations of the above

Publishers must not:

• Use FÔLD Reformer trademarks in ad copy without permission
• Use FÔLD Reformer trademarks in display URLs
• Direct link from paid ads to the FÔLD Reformer website
• Use paid search activity that appears to be an official FÔLD Reformer advert
• Bid on competitor terms in a misleading or unlawful way
• Use ad copy that misrepresents price, availability, delivery time, finance, discount, warranty or product claims

Any breach of this PPC policy may result in immediate commission reversal and removal from the programme.

11. Paid Social Advertising

Publishers must not run paid social advertising using FÔLD Reformer branding, product imagery, video content, founder content, customer reviews, creator assets or product claims without prior written approval.

Publishers must not create ads that appear to be official FÔLD Reformer advertising or impersonate FÔLD Reformer, our founders, employees, customers, instructors, partners or studios.

Paid social ads must not make misleading claims about product availability, price, app access, delivery dates, finance, discounts, warranty, results, medical benefits or suitability.

12. Domain Names, Subdomains and Social Handles

Publishers must not register, purchase, use or bid on domain names, subdomains, app names, account names, social handles or usernames that include FÔLD Reformer trademarks or confusingly similar terms.

This includes, but is not limited to, domains or handles containing:

• foldreformer
• fold-reformer
• foldpilates
• foldapp
• easifold
• originalfoldreformer
• Any misspelling or variation of FÔLD Reformer

Publishers must not create social media profiles, groups, communities, landing pages or websites that could reasonably be mistaken for official FÔLD Reformer channels.

13. Brand, Trademark and Creative Usage

All FÔLD Reformer names, logos, marks, product names, images, videos, copy, trademarks, trade names, designs and brand assets remain the property of FÔLD Reformer or its licensors.

Publishers are granted a limited, revocable, non-exclusive, non-transferable right to use approved FÔLD Reformer assets solely for the purpose of promoting the FÔLD Reformer affiliate programme in accordance with these Programme Terms.

Publishers must not:

• Alter FÔLD Reformer logos or product imagery without permission
• Use out-of-date product images or specifications
• Misrepresent the colour, finish, function, price or availability of any product
• Suggest endorsement, employment, agency or official partnership unless approved
• Use FÔLD Reformer assets in a way that damages or dilutes the brand
• Use FÔLD Reformer intellectual property after removal from the programme

We may ask publishers to edit or remove content at any time. Publishers must comply promptly with any such request.

14. Product Claims and Accuracy

Publishers must ensure all content about FÔLD Reformer products is accurate, fair, current and not misleading.

You must not make claims that have not been approved or substantiated by FÔLD Reformer, including claims relating to:

• Medical, therapeutic, rehabilitation or injury prevention benefits
• Guaranteed weight loss, body transformation or fitness results
• Product superiority unless objectively substantiated
• Delivery guarantees where delivery is only estimated
• Finance approval or affordability
• Warranty coverage beyond the published warranty
• App content, coach numbers or class numbers unless current and approved
• Sustainability impact unless based on approved FÔLD Reformer messaging

Approved general positioning may include that FÔLD Reformer offers premium foldable Reformer Pilates equipment designed to make Reformer Pilates more accessible at home and in flexible spaces. Specific product features, colours, app access, bundles, delivery windows and offers must be checked against the current FÔLD Reformer website or AWIN programme information before publishing.

15. Pricing, Delivery and Availability Claims

Prices, lead times, stock status, colours, bundles, accessories, finance options, delivery territories and promotional offers may change.

Publishers must not state or imply that:

• A product is in stock unless this is accurate at the time of publication
• Delivery is guaranteed by a specific date unless FÔLD Reformer has expressly confirmed this
• Assembly is included unless expressly stated by FÔLD Reformer
• Finance approval is guaranteed
• A saving, discount or promotion is exclusive unless approved
• An offer is available in all territories unless confirmed

Where a delivery lead time is stated, it must be presented as an estimate unless FÔLD Reformer has confirmed otherwise.

16. Finance and Payment Messaging

Where publishers refer to finance, instalments, pay-later services or monthly payments, they must use only approved finance messaging supplied by FÔLD Reformer.

Publishers must not suggest that finance is guaranteed, suitable for everyone, interest-free beyond the approved offer, or available in every territory.

Finance-related promotions must include any required legal, regulatory or responsible lending wording supplied by FÔLD Reformer.

17. Sustainability and Charity Claims

Publishers may only use sustainability, environmental, tree planting, plastic removal, charity or social impact claims that have been approved by FÔLD Reformer.

Such claims must be accurate, current and not exaggerated. Publishers must not imply that purchasing a product has a greater environmental or charitable impact than has been expressly confirmed by FÔLD Reformer.

18. Reviews, Testimonials and User-Generated Content

Publishers must not fabricate, edit or misrepresent customer reviews, testimonials, ratings, before-and-after content or user-generated content.

Any review or testimonial used in promotional content must be genuine, representative and used in accordance with applicable advertising rules and permissions.

Publishers must clearly disclose any commercial relationship, gifted product, paid placement, commission arrangement or incentive where required by law or advertising regulation.

19. Affiliate Disclosure and Advertising Compliance

Publishers must ensure that all affiliate content is clearly identifiable as advertising where required.

Affiliate links, paid content, sponsored content, gifted product content, commission-based recommendations and promotional posts must include clear, prominent and timely disclosure.

Disclosures must be easy for consumers to see before or at the point they engage with an affiliate link or promotional claim. Hidden, ambiguous or hard-to-find disclosures are not acceptable.

Examples of acceptable disclosure wording may include, where appropriate:

• “Ad”
• “Advertisement”
• “Affiliate link”
• “This post contains affiliate links. We may earn a commission if you buy through these links.”

Publishers are responsible for complying with applicable advertising rules, including ASA/CAP guidance in the UK, platform-specific rules and any equivalent requirements in other territories.

20. Email Marketing

Publishers must not send email marketing promoting FÔLD Reformer unless they have obtained all required consents and can demonstrate compliance with applicable data protection and electronic marketing laws.

All emails must:

• Be sent only to lawfully obtained and permissioned audiences
• Clearly identify the sender
• Include accurate subject lines
• Include any required advertising or affiliate disclosure
• Include a working unsubscribe mechanism
• Comply with applicable privacy, data protection and anti-spam laws

Publishers must not send unsolicited email, spam or misleading email campaigns using FÔLD Reformer branding or links.

21. Social Media and Influencer Activity

Publishers promoting FÔLD Reformer on social media must comply with all applicable platform rules and advertising disclosure requirements.

Publishers must not:

• Hide affiliate disclosure in a way that consumers are unlikely to notice
• Use fake followers, fake engagement or engagement pods
• Make misleading claims about personal use or experience
• Impersonate FÔLD Reformer, its founders, employees, instructors, partners or customers
• Use FÔLD Reformer content in paid or organic posts without appropriate rights or approval
• Make unapproved claims about product performance, delivery, finance, results or health benefits

22. Subnetworks

Publishers operating subnetworks must obtain prior approval from FÔLD Reformer before promoting the programme through sub-publishers.

Subnetwork publishers are responsible for ensuring that all sub-publishers comply with these Programme Terms, AWIN’s terms and all applicable laws.

FÔLD Reformer may request details of sub-publisher activity and may require the removal of any sub-publisher at any time.

23. Technology, Browser Extensions and Toolbars

Publishers using browser extensions, toolbars, software, apps, plug-ins, downloadable tools or similar technology must obtain prior written approval from FÔLD Reformer.

Such technology must not:

• Force clicks or set cookies without clear user action
• Interfere with the customer journey
• Overwrite another publisher’s valid referral unfairly
• Trigger pop-ups, redirects or overlays on the FÔLD Reformer website without permission
• Mislead customers about discounts, cashback or price comparisons
• Breach AWIN rules or applicable laws

24. Prohibited Activity

Publishers must not engage in any activity that is unlawful, misleading, harmful to customers or damaging to the FÔLD Reformer brand.

Prohibited activity includes, but is not limited to:

• Fraudulent traffic, leads or sales
• Cookie stuffing, forced clicks or click hijacking
• Adware, malware, spyware or unauthorised browser extensions
• Misleading redirects
• Fake reviews or fake endorsements
• Unauthorised voucher code promotion
• Brand bidding without permission
• Misuse of FÔLD Reformer trademarks
• Misleading price, delivery, finance, warranty or product claims
• Self-referrals
• Incentivised clicks where no genuine purchase intent exists
• Spam, unsolicited email or unlawful messaging
• Scraping or copying FÔLD Reformer website content without permission
• Use of offensive, discriminatory, adult, political, hateful or unlawful content to promote FÔLD Reformer
• Any activity that breaches AWIN’s Publisher Terms or Code of Conduct

25. Data Protection and Privacy

Publishers must comply with all applicable data protection, privacy, cookie and electronic marketing laws, including UK GDPR, EU GDPR where applicable, PECR and any equivalent laws in the territories in which they operate.

Publishers must not collect, process, share or use customer personal data on behalf of FÔLD Reformer unless expressly authorised in writing.

Publishers must maintain appropriate privacy notices, cookie notices and consent mechanisms for their own websites, apps, email lists and platforms.

26. Confidentiality

Any non-public information shared by FÔLD Reformer or made available through AWIN must be treated as confidential.

This may include, but is not limited to, commission rates, private offers, product launch plans, commercial strategy, performance data, customer insights, unpublished creative, upcoming campaigns, stock information and internal communications.

Publishers must not disclose confidential information to any third party without prior written approval.

27. Monitoring and Compliance

FÔLD Reformer may monitor publisher activity to ensure compliance with these Programme Terms.

We may ask publishers to provide information about traffic sources, promotional methods, sub-publishers, paid media activity, email consent, disclosure practices, content placement or campaign performance.

Failure to provide reasonable information when requested may result in commission being declined or the publisher being removed from the programme.

28. Content Removal and Correction

FÔLD Reformer may request that a publisher updates, corrects or removes any content that we consider inaccurate, misleading, outdated, non-compliant, unauthorised or inconsistent with the FÔLD brand.

Publishers must comply with removal or correction requests promptly.

This obligation continues after a publisher leaves or is removed from the programme.

29. Suspension and Termination

FÔLD Reformer may suspend or terminate a publisher’s participation in the programme at any time, with or without notice, where we reasonably believe that the publisher has breached these Programme Terms, AWIN’s terms, applicable law or brand standards.

Upon termination, the publisher must immediately stop using FÔLD Reformer links, codes, creatives, trademarks, product images, content and other brand assets.

Commission generated after termination, or commission generated through non-compliant activity, may be declined.

30. Liability

Publishers are responsible for their own content, marketing activity, platforms, audiences, disclosures, legal compliance and use of AWIN.

FÔLD Reformer will not be liable for any loss, damage, cost, claim, penalty or liability arising from a publisher’s breach of these Programme Terms, breach of law, misuse of FÔLD Reformer assets, misleading claims, unlawful marketing or failure to make required disclosures.

Nothing in these Programme Terms limits or excludes liability where it would be unlawful to do so.

31. Indemnity

Publishers agree to indemnify, defend and hold harmless FOLD Reformer LTD, its directors, officers, employees, contractors, affiliates, suppliers, service providers and partners from and against any claims, losses, damages, liabilities, penalties, costs or expenses arising out of or connected with:

• Breach of these Programme Terms
• Breach of AWIN’s terms
• Unlawful or misleading marketing activity
• Failure to make required disclosures
• Misuse of FÔLD Reformer intellectual property
• Infringement of third-party rights
• Data protection or privacy breaches
• Claims made by customers, regulators, platforms or third parties in relation to publisher activity

32. Changes to the Programme

FÔLD Reformer may update these Programme Terms, commission rates, cookie windows, validation rules, promotional restrictions, eligible products, offers, creative assets or programme availability from time to time.

Changes may be communicated through AWIN, by email, or by publication on the FÔLD Reformer website or affiliate programme page.

Continued promotion of FÔLD Reformer after changes have been made will constitute acceptance of the updated terms.

33. Governing Law

These Programme Terms are governed by the laws of England and Wales.

Any dispute arising out of or in connection with these Programme Terms will be subject to the jurisdiction of the courts of England and Wales, unless otherwise required by applicable law or AWIN’s platform terms.

34. Contact

Questions about the FÔLD Reformer affiliate programme should be sent to:

FOLD Reformer LTD
Email: hello@foldreformer.com
Company registration number: 15774859
Website: www.foldreformer.com