1. Brand Representation & Misrepresentation
- Impersonation Prohibited: Affiliates must act in a responsible manner that does not bring The Landmark Trust into disrepute. You must not represent yourself, your website, or your social channels as the official brand, or suggest an official partnership beyond standard affiliate promotion.
Domain Registration: You are strictly prohibited from registering domains, subdomains, social media handles, or community pages that include The Landmark Trust or any variations/misspellings of our trademark.
2. Use of Approved Creatives & Assets
Asset Alteration: Affiliates must not alter, crop, skew, recolour, or modify any creative material (including banners, logos, and text links) provided through the Awin interface without our prior written consent.
No Hardcoding: We request that you do not hardcode banners directly onto your site. Please use the dynamic HTML/Javascript codes provided within Awin so that seasonal updates and tracking optimisations take effect automatically across all partner sites.
3. Site & Content Restrictions
To protect our brand equity, we do not work with sites containing:
Adult, sexually explicit, or pornographic content.
Violent, discriminatory, or hateful material.
Promotion of illegal activities, software piracy, or file-sharing.
Deceptive UX or malicious software (such as forced pop-ups/pop-unders or cookie stuffing).
4. Compliance & Policy Violations
Compliance Checks: All affiliate sites are subject to regular audits to ensure compliance with our brand guidelines.
Consequences of Breach: Any affiliate found in breach of these brand guidelines will be immediately issued a warning, suspended, or terminated from the program.
In severe cases (e.g., brand impersonation, deceptive UX, or unauthorised domain registration), The Landmark Trust reserves the right to decline all pending commissions and remove the publisher from the program immediately.
