| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | |
| PPC Brand |  |  | |
| PPC Generic |  |  | |
| Email Advertising |  |  | |
| Display Advertising |  |  | |
| Direct Partnerships |  |  | |
| Price Comparison |  |  | |
| In House Publisher Programme |  |  | |
| Other Affiliate Networks |  |  | Underdays operates on a last-click attribution model. Where a sale is driven by a publisher but a brand-owned channel (such as direct PPC or in-house activity) is the last click, the sale will be attributed to the brand channel. |