| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content |  |  | |
| Discount Code |  |  | |
| Email |  |  | |
| Loyalty |  |  | |
| Search |  |  | |
| Behavioural Retargeting |  |  | |
| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. |  |  | Publishers must not bid on Zed Sleep branded search terms, use unauthorised discount codes, make misleading product claims, or use adult, offensive or inappropriate content to promote the brand. |