GENERAL
By The Cap (trading as The LOTD Group Limited) operates a curated affiliate programme open to approved content creators, bloggers, and social media influencers only.
Commission is offered from 5% on qualifying sales. The cookie period is 30 days from the date of click.
All publishers must be approved before promoting By The Cap. Once approved, any content featuring By The Cap must accurately represent our products, pricing, and brand. Content that misrepresents the brand, uses unauthorised imagery, or promotes the brand in a context inconsistent with our positioning will result in immediate suspension from the programme.
Voucher and promotional codes are not permitted unless explicitly provided by By The Cap via the Awin Communication Centre.
This programme operates with a 30-day closure notice period.
PPC
Affiliates may not bid on branded search terms including "By The Cap", "BTC", or any close variations. This applies to all paid search activity across all platforms.
TRANSACTIONS
Commission is calculated on the retail price of items purchased, excluding VAT, delivery charges, and any other fees.
Transactions are validated 28 days after confirmed delivery, once the returns window has closed. Transactions will be declined in the following circumstances: order cancelled before dispatch, item returned within the returns window, fraudulent transaction.
BRANDING
The brand name must always be written as "By The Cap". Publishers must not use our imagery, photography, or creative assets without prior written approval. Content must not position By The Cap alongside brands or subject matter inconsistent with our brand values.
PUBLISHERS
This programme is open to content creators, bloggers, and social media influencers only. Publisher types not listed above are not eligible and will not be approved. This includes but is not limited to cashback, voucher, loyalty, and toolbar publishers.
All publishers are subject to approval before promotion begins.
