The brand name must always be written as "By The Cap". The shorthand "BTC" is acceptable in informal contexts. Do not use "bythecap" as a single word or any other variation.
Our visual identity is minimal, refined and monochrome. Primary colours are white (#FFFFFF), cream (#FFFCF8) and black (#000000). Content created in partnership with By The Cap should reflect this aesthetic; clean, editorial and understated.
Photography should feel considered and calm. We do not work with loud, trend-led or heavily filtered content.
Logo files and brand assets will be shared with approved publishers upon joining the programme. These must not be altered, recoloured or used outside of the context of promoting By The Cap.
All content featuring By The Cap must be approved before publishing. Please send content to concierge@bythecap.com prior to posting.
