Brand Name Our brand name is "Má + Lin" - pronounced [ma-lain]. Please always put the correct accent “á” and the symbol “+”unless it is not recommended for technical reason. Please ensure correct spelling across all content, URLs, ad copy, and social posts.
Brand Positioning Má + Lin is a considered, slow-fashion womenswear brand. Our pieces are designed in London and made in Portugal from European certified linen. When describing the brand, please reflect this positioning accurately. Appropriate terms include: considered, timeless, European linen, Master of Linen®, made in Portugal, independent, small-batch. Do not describe Má + Lin as: fast fashion, budget, cheap, discount, bargain, high street, or mass-produced.
Imagery Partners may use product imagery and campaign assets provided through the Awin platform or shared directly by Má + Lin. Images must not be cropped, filtered, overlaid with text, or altered in any way without prior written approval. Do not use imagery sourced from third-party sites, customer social media, or any unofficial source. If you require additional imagery, please contact hello@ma-lin.uk.
Tone of Voice Our brand voice is polished but relaxed - warm, confident, and understated. We avoid hyperbole and heavy promotional language. Please do not use language such as "MASSIVE SALE," "CLEARANCE," "GRAB IT BEFORE IT'S GONE," or similar urgency-driven copy in association with Má + Lin.
Content Restrictions Partners must not associate Má + Lin with content that is misleading, defamatory, discriminatory, sexually explicit, politically partisan, or otherwise inconsistent with our brand values of inclusivity, sustainability, and considered consumption. Má + Lin must not appear alongside counterfeit goods, fast-fashion competitors, or content promoting excessive consumption.
Website Representation Partners must not represent their website, social media account, or any other platform as an official Má + Lin channel, or imply any official partnership, endorsement, or employment relationship unless agreed in writing. Affiliate sites must be clearly distinguishable from ma-lin.uk.
Product Descriptions When describing Má + Lin products, partners should use the product names, descriptions, and details as listed on ma-lin.uk. Do not invent product claims (e.g. "organic," "vegan," "hypoallergenic") that are not stated on our site.
Approval Má + Lin reserves the right to request the removal of any content that does not comply with these guidelines. Continued breach may result in suspension or removal from the programme.
