ckbk should always be written in lower case, unless in all all capitalized headline where it can be CKBK. It should *never* be Ckbk.
Correct
CLUB MEMBERS SAVE 25% ON CKBK
Club members save 25% on ckbk
Club Members Save 25% on ckbk
Incorrect
CLUB MEMBERS SAVE 25% ON ckbk
Club members save 25% on CKBK
Club Members Save 25% on Ckbk
Brand colour
ckbk orange is: #FA6422
