Affiliate Commission
Cashback and Incentive Publishers receive
3% commission on full price for new customers
2% commission on full price for existing customers
Content Publishers receive
7% commission on full price for new customers
3% commission on full price for existing customers
UGC/Editorial/Social receive
6% commission on full price for new customers
3% commission on full price for existing customers
Applying to become a Dunlop Boots Affiliate, you agree to the following:
Your website must be compatible with Dunlop Boots and our values
Your website must be clear in promotional intent and content
You will not promote Dunlop Boots in an inappropriate manner such as obscene or sexually explicit material, violent, discriminatory or abusive material, libellous, blasphemous or defamatory material
Voucher Code Use
Affiliates are only permitted to publish codes that have been created for them through the interface or arranged with Dunlop Boots.
The advertiser reserves the right to decline any commissions where the transaction has been made with a non-authorised code.
Affiliates found promoting unauthorised codes face immediate suspension from the program.
Expired discounts must be removed from your website and not shared with customers.
Paid Search
Cotswold Shoes runs its own PPC advertising campaigns.
We do not allow brand bidding without the written permission from Dunlop Boots.
Affiliates are prohibited from brand bidding on misspells or variations of the Dunlop Boots brand terms.
It is not allowed to place your company name, trademarks, service marks, or product names next to (or combine them with) a Dunlop Boots brand/product name, and it is not allowed to use the Dunlop Boots brand terms as an extension of your own URL.
Google Comparison Shopping Services (CSS)
Publishers do not have permission to run CSS activity unless confirmation/approval has been provided directly from the Dunlop Boots affiliate team.
CSS publishers are not permitted to bid on our brand name or any misspellings as a keyword within paid shopping activity.
Cashback/Loyalty
Commissions will not be awarded if you are offering cashback or loyalty points to a customer who has also used a unique voucher or promotion code e.g. student discount, refer a friend discount, staff discount, loyalty discount, email discounts
Cashback and loyalty publishers will receive 3% for full price items and 2% for sale items.
Only orders deemed to be genuine customers will be approved, orders suspected to be from bulk buyers will be rejected pending approval.
Sub-Networks
Sub-Networks that are unable to identify the Publisher’s within their network responsible for breaches of T&Cs, or unable to provide transparency on traffic generation and sales channels will be suspended with pending transactions declined.
Completed transactions will see publisher commissions rejected in the following circumstances:
A publisher has actively promoted a coupon code that has exclusivity with another publisher
A publisher has been brand bidding on Dunlop Boots terms without the requisite permission from Dunlop Boots.
Any expired codes are processed after their expiry date.
A discount code from the Dunlop Boots Refer-A-Friend program has been redeemed
Dunlop Boots reserves the right to immediately reject any commission that it deems to be in breach of their affiliate programme policies.
